ASDA'A BCW

ASDA’A BCW is the Middle East and North Africa (MENA) region’s Public Relations industry pioneer.

ASDA’A was founded in 2000 as an independent communications firm. In 2008, WPP (NYSE: WPP) acquired a majority stake in ASDA’A and merged it with BCW, one of the world’s top three communications firms. The agency has a team of nearly 200 professionals across its seven wholly owned offices. With an additional 11 affiliates, ASDA’A BCW covers 16 countries across the Middle East and North Africa. The agency serves over 100 retained clients and is the leading PR consultancy in the MENA market.

ASDA'A BCW was named 'Middle East Consultancy of the Year' at the 2023 EMEA SABRE Awards, the fourth agency of the year recognition for ASDA’A BCW in recent months, after it was named ‘Media Company of the Year’ at the Arabian Business Achievements Awards in January 2023, and the ‘Best Agency – UAE’ and the ‘Best PR/Communications Agency’ awards at the Campaign Agency of the Year Awards in December 2022.

Proof Communications: Our digital, design and social subsidiary

For us, digital is synonymous with change, innovation, moving people, and moving forward. It’s about creating an ecosystem in which brands and audiences can live and engage.

Our approach to social and digital communications goes beyond earned, owned and paid media to focus on what matters most: connecting people to content that inspires and informs, and most importantly, is shareable.

We deliver this through Proof Communications, our wholly-owned digital, social and design subsidiary.

Head to ASDA'A BCW's website.