ASDA’A was founded in 2000 as an independent communications firm by Sunil John, who leads the agency in its 22nd year.
In 2008, WPP (NYSE: WPP) acquired a majority stake in ASDA’A and it became an integral part of BCW, one of the world’s top three communications firms.
The agency employs more than 160 professionals across seven wholly owned offices. The agency has a further 11 affiliates covering 16 Middle East & North Africa (MENA) countries. ASDA’A BCW serves over 100 retained clients and is the leading PR consultancy in MENA.
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