Behavioural Change Science

Many of the biggest challenges facing companies, communities and cultures are challenges of human behaviour. WHY is a specialist BCW practice dedicated to Moving People through the practical application of behavioural science.

We use emerging insights and innovation to solve complex business challenges by understanding and influencing human behaviour.

Through Empathy and Evidence, we identify the key behavioural factors central to any challenge: cognitive and emotional; social and structural.

Through a process of human-centred design, we translate these insights into targeted behaviour change interventions: communications and campaigns; triggers and tools.

The factor common to all challenges facing modern business leaders is human behaviour. By applying a behavioural science lens to those challenges, we identify new opportunities for driving change, growth and well-being.”

Steven Johnson

Behavioural Change Expert