Singapore, September 25, 2020 – BCW (Burson Cohn & Wolfe), a leading global communications agency, was last night named Asia-Pacific Regional PR Consultancy of the Year at PRovoke Media’s SABRE Awards Asia-Pacific 2020. This is the first time the agency has received this award since PRovoke Media, formerly The Holmes Report, was founded in 2000. Additionally, BCW’s offices in Hong Kong SAR and India further contributed to this recognition with four BCW campaigns for clients Lenzing AG, Gillette India, NBA India and Honor across 8 categories, including a Diamond SABRE award in Measurement & Evaluation for Lenzing AG’s ‘Feel So Right’ with TENCEL™ campaign.
“We could not be more thrilled to have won “APAC Regional PR Consultancy of the Year (Large)” award – the major annual industry prize across Asia facilitated by PRovoke Media,” said Matt Stafford, President, BCW APAC. “Neither of our legacy agencies, Burson-Marsteller and Cohn & Wolfe, had secured this coveted award in the 20 years since PRovoke Media was founded but that changed last night when our team across the region was recognized with this great honour. To be named winner out of 125 agencies across the region is a testament to their continued tremendous performance, high-value counsel to clients, and ability to work so well together across markets and practices. Thank you to all of our employees and to our clients who entrust us with their brands.”
The full list of BCW APAC’s award wins is below:
- Asia-Pacific Regional PR Consultancy of the Year (Large)
- Diamond SABRE – Measurement & Evaluation: Lenzing AG with BCW Hong Kong – Enabling the fashion world to 'Feel so Right' with TENCEL™ on social media
- Indian Sub-continent: Gillette India with Genesis BCW – Rethink Notions of Masculinity #ManEnough
- Global: Lenzing AG with BCW Hong Kong – Enabling the fashion world to 'Feel so Right' with TENCEL™ brand strategic comms campaign
- Marketing Communications – Integrated Marketing: Lenzing AG with BCW Hong Kong – Enabling the fashion world to 'Feel so Right' with TENCEL™ brand strategic comms campaign
- Media Relations – Product Media Relations (Consumer Media): Honor with BCW Hong Kong – Capture Vision – Project Seeing is Believing
- Experiential – Special Event: NBA India with Genesis BCW – #NBAInMyBackyard
- Consumer Goods – Fashion & Beauty: Gillette India with Genesis BCW – Rethink Notions of Masculinity #ManEnough
- Non-Corporate – Associations: NBA India with Genesis BCW – #NBAInMyBackyard
PRovoke Media’s SABRE Awards recognizes Superior Achievement in Branding and Reputation in North America, EMEA and the Asia-Pacific region. It is one of the world’s largest and most sought-after public relations awards competitions. A full list of the SABRE Awards Asia-Pacific 2020 winners can be found here.
