Bangalore, July 25, 2019 – It was an evening of wins for Genesis BCW, a leading public relations and public affairs consultancy that delivers integrated communications services to some of the best global and Indian companies, at the SABRE Awards South Asia 2019 in Bangalore. The firm notched up five awards—including a Diamond SABRE—and six Certificates of Excellence, demonstrating its commitment towards pushing boundaries and moving people. The campaign Yeh Diwali Honor Wali (This Diwali, With Honor) for Honor Phones was ranked number two Best in Show among the Platinum SABRE finalists, which means that it will be part of the Global SABRE ranking that comes out later this year.
The SABRE Awards South Asia are sponsored by The Holmes Report and recognize campaigns that demonstrate the highest levels of strategic planning, creativity and business results in the South Asia region.
Genesis BCW’s wins include a Diamond Award:
- Diamond SABRE Award for Superior Achievement in Research and Planning for Marie Gold My Startup for Britannia Industries Ltd.
Four Genesis BCW Campaigns win Gold Awards:
- Gold for Yeh Diwali Honor Wali (This Diwali, With Honor) for Honor Phones in the Technology category.
- Gold for Introducing A Whole New World of Entertainment for BookMyShow in the Media Relations category.
- Gold for Emotional Nutrition for GSKCH in the Integrated Marketing category.
- Gold for PNB Back on Track for Punjab National Bank in the Financial & Professional Services category.
Genesis BCW received Certificates of Excellence for:
- Emotional Nutrition for GSKCH in the Superior Achievement in Creativity category
- PNB Back on Track for Punjab National Bank in the Superior Achievement in Reputation Management category
- PNB Back on Track for Punjab National Bank in the Crisis/Issues Management category.
- Marie Gold MyStartup for Britannia Industries Limited in the Food & Beverage category.
- Emotional Nutrition for GSKCH in the Food & Beverage category.
- Chaud Se Lo Chaudi Selfie (Proudly Take A Wide-Angle Selfie) for Mobiistar in the Technology category.
Speaking on the SABRE South Asia Award win, Ali Harris Shere, VP – Marketing, Britannia Industries Ltd., said, “We are delighted to have won the prestigious SABRE Awards. Marie Gold My Startup campaign aimed to fulfill Indian women’s aspirations of embarking on an entrepreneurial journey and finding financial independence. Through the years, we have been beginning to see a shift in their mindsets—from being a homemaker to a maker of many things. We received an overwhelming response to the campaign with over 1.4 million homemakers from across India writing in with their business ideas. We are committed to continuing and strengthening our journey with India's aspiring homemakers. We thank the eminent jury for recognizing and rewarding the Marie Gold My Start Up Initiative.”
Vikram Bahl, Area Marketing Lead, Nutrition & Digestive Health, GSKCH India Subcontinent said, “Horlicks as a brand has aimed at providing necessary nutrition to students to achieve more. Through this campaign, we wanted to highlight that emotional nutrition is as important as physical nutrition for students to overcome the fear of exams. For us, Fearless Kota was a medium to showcase that mother’s love is the best dose of emotional nutrition to help a child overcome stress and face exams fearlessly. We are delighted that the campaign was recognized at one of the most prestigious platforms. Getting recognition for our efforts is testimony for the great work done by the team.”
Kumar Razdan, Head – Theatricals, BookMyShow said, “We are delighted to have won one of the most coveted awards in South Asia, for a campaign that is so close to our hearts. The launch of Disney’s Aladdin was an important milestone for us as it set the tone for BookMyShow’s transformation into an entertainment destination. In an entertainment-loving country like ours, consumers are constantly looking for exciting and varied experiences. With Disney’s Aladdin, it was finally time to give Indian audiences the ticket to a whole new world of entertainment with big-ticket live events in their own country. Genesis BCW has been an integral part of this journey, and has worked as true partners trying new innovative approaches to consistently deliver across seasons. Kudos to the team for doing a great job and spreading the magic of Disney's Aladdin all over India!”
Prema Sagar, Chief Executive Officer and Founder, Genesis BCW, also commented on the wins, “It’s a proud moment to see the hard work put in by our teams get recognised by the industry. What is even more gratifying is that when we win for our clients, our partnership becomes even stronger. We look forward to more opportunities to do great, award-winning work for our clients.”
Managing Director, Genesis BCW, Deepshikha Dharmaraj, said, “Congratulations to all our winning teams and clients. What these awards indicate is that while look to do great work for ourselves and build value for our clients, it is when our ultimate aim is moving people—looking to impact their lives, help them be and do better and spark a positive change in their lives—that we really succeed.”
About Genesis BCW:
Genesis BCW (Genesis Burson Cohn & Wolfe) has mirrored the journey of India’s public relations and public affairs landscape. For over 26 years we have been pushing the of communications, setting benchmarks with our imagination, creativity and agility to deliver impact for our clients, and help them in moving people: to act, to inspire, to change.
We are a leading public relations and public affairs firm that builds big, insight-driven ideas with our creative, media and technology capabilities for some of the best global and Indian companies. Our network across South Asia includes wholly-owned offices in six of India’s key metros, an exclusive outreach partnership in 24 cities and a strong affiliate footprint in over 200 cities across India and neighboring countries including Bangladesh, Nepal, Bhutan and Myanmar.