SINGAPORE, NOVEMBER 22, 2021 – BCW, the global communications agency built to move people, announced today it has been named Singapore PR agency partner by Scoot.
Scoot, the low-cost subsidiary of Singapore Airlines (SIA), recently named the World’s Best Long-Haul Low-Cost Airline by Skytrax, awarded its very first post-pandemic corporate communications retainer to BCW Singapore following a closed-door competitive presentation process. BCW will work with Scoot to raise awareness of the brand and reputation in the market, along with the safe and gradual resumption of international air travel.
“Cindy and her team immediately won us over with their understanding of the industry, clarity of thought and creative energy, and we are excited to be partnering with them on our corporate communications efforts in Singapore,” said Agatha Yap, Director, Comms, Brand & Marketing, Mkt Partnerships & Loyalty, Scoot. “We believe passengers’ urge to travel is alive and well. Post-pandemic, we are confident Scoot’s strong value proposition, coupled with an innovative, safe and Scootitude-fuelled travel experience, will meet the demands of mass leisure travelers.”
“Scoot is a household name and an innovation-driven, youthful brand, one that invokes a sense of adventure and fun that we are excited to communicate to the market,” said Cindy Lim, Market Leader, BCW Singapore. “Singapore is, and will continue to be, a critical hub for both travel and tourism and strategic communications in Asia-Pacific, and our focus will be on leveraging our Earned-Plus capabilities to reach people wherever they are for Scoot as it enters its next phase of growth.”