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BCW Names APAC Market LeadersApril 3, 2018

NEW YORK, April 3, 2018 – Today, Burson Cohn & Wolfe (BCW), a top-three, full-service, global communications agency, announced the appointment of market leaders responsible for growth and innovation in the Asia-Pacific region.

“We have had a really strong and fast start to the BCW integration in Asia,” said Matt Stafford, President, APAC, BCW. “Our market leaders – an impressive line-up comprising some of the best talent from both agencies – are now in place, most of our teams have already begun to move into the same office, and we are combining our resources to provide even greater value to our clients.”

Market Leaders will report to Stafford and include:

  • Beijing: Hong Qu becomes Market Leader, Beijing, BCW. Qu previously led the market for Burson-Marsteller.
  • Shanghai: Tiffany Bai becomes Market Leader, Shanghai, BCW. Bai was previously Managing Director, China, Cohn & Wolfe.
  • Guangzhou: Cyrus Yeung becomes Market Leader, Guangzhou, BCW. Yeung was previously Associate Managing Director, Guangzhou, Cohn & Wolfe.
  • Hong Kong: George Godsal becomes Market Leader, Hong Kong, BCW. Godsal previously led the market for Burson-Marsteller.
  • Singapore: Shawn Balakrishnan becomes Market Leader, Singapore, BCW. Balakrishnan was previously Managing Director, Singapore and Southeast Asia, Cohn & Wolfe.
  • Indonesia: Nia Pratiwi becomes Market Leader, Indonesia, BCW. Pratiwi previously led the market for Burson-Marsteller.
  • Japan: Shuri Fukunaga becomes Market Leader, Japan, BCW. Fukunaga previously led the market for Burson-Marsteller.
  • Korea: Ihn Chee becomes Market Leader, Korea, BCW. Chee previously led the market for Burson-Marsteller.
  • Australia: Pamela Klioufis becomes Market Leader, Australia, BCW. Klioufis was previously Managing Director, Sydney, Burson-Marsteller.

There are no leadership changes in other Asia-Pacific markets at this time.

“The successful track records and proven expertise of BCW’s leadership team in the Asia-Pacific region will propel us towards our goal of becoming the preeminent integrated communications agency in the world,” said Donna Imperato, Global CEO, BCW.

Stafford added: “As someone who has worked at both Burson-Marsteller and Cohn & Wolfe, I know that the combination of their complementary capabilities will make the new BCW such an attractive place of work for our employees and an even stronger IMC partner to our clients. Indeed, the initial response to the merger from clients and prospects in Asia has been so positive that we are currently experiencing a spike in new business. It really is the best of both worlds.”