LAUSANNE, December 17, 2020 – BCW (Burson Cohn & Wolfe), a leading global communications agency today announced the expansion of its Swiss based sports unit. The BCW Sports headquarters in the Olympic Capital of Lausanne will now expand its operations into Zurich.
Lars Haue-Pedersen will continue as Managing Director of BCW Sports, while Greg Curchod, previously director of BCW Sports, is being promoted to a new role as market leader of BCW Switzerland. Curchod will be supported by Tanya Heimlich-Ng Yuen in Lausanne and newly hired Leonie Kelly in Zurich, both of whom are Senior Directors and will take on the management of their respective offices.
BCW Sports began life as sports consultancy TSE Consulting, which in 2016 was acquired by WPP, the holding company of BCW. Today’s expansion completes the integration into BCW.
Scott Wilson, President BCW Europe & Africa, said: “BCW Sports is a global centre of excellence and a jewel in the global BCW Group crown. Despite the challenges of 2020 where the international sports world has been suffering from many events cancellations and postponements, our team in Lausanne has remained busy, delivering great work to clients.
“Our announcement today is aimed at laying the foundations for the further expansion of BCW Sports in what we hope will be a resurgent sports business next year. Like all sports fans, we expect the world of sports will rebound strongly in 2021 and we believe we are in a strong position for growth. The promotion of Greg to market leader of the our wider BCW Switzerland operations, combined with an expanded leadership role of Tanya, is therefore a natural next step, which will benefit both our international sports projects and all our Swiss-based clients. These promotions will also allow Lars to fully focus on the continued global expansion of BCW Sports, further extending our offer into the Middle East, North America and Asia”.
Lars Haue-Pedersen, Managing Director BCW Sports, said: “We are delighted with our expansion and the continued strong support from the BCW leadership. With major sports soon returning full scale, we will be in a very strong position to support event bidding and host cities in their domestic and international communication. Through our deep understanding of how the changes of 2020 have impacted the world of sports and how events themselves have changed, we are expertly prepared to help organizations create bids that will leverage this insight and intelligence to move key decisionmakers.
“Last year’s launch of our BCW Eventus service has provided us with a platform for future growth which we now look forward to realising. We have recently seen many encouraging signs of new and exciting ambitions in the international event market, and in BCW Sports we will now be even more ready to provide advice and support worldwide.”