Lausanne, 19 March 2019 – Burson Cohn & Wolfe (BCW), the leading global communications agency, has entered into a partnership with the organising committee of the Lausanne 2020 Winter Youth Olympic Games to take place in and around the ‘Olympic Capital’ on January 9-22 next year. The work will be led by the Lausanne-based sports practice of BCW, formerly known as TSE Consulting, and will make full use of the agency’s global presence.
The sports practice of Burson Cohn & Wolfe has a long-standing relationship with the Lausanne 2020 project, having been the lead consulting agency for its bidding committee during 2013-2015. The collaboration will focus on enhancing Lausanne 2020’s compelling story and bringing it to local, national and international audiences in an integrated and innovative way.
Scott Wilson, President, Europe & Africa, BCW, said: “BCW has a compelling and well-differentiated sports proposition globally and our Lausanne based sports practice is a truly global centre of excellence. The International Olympic Committee’s Youth Olympic Games project has a very strong story to tell, and Lausanne, as the ‘Olympic Capital’ and home of the Olympic Movement, is a unique platform to do so.”
Lars Haue-Pedersen, Managing Director of Burson Cohn & Wolfe sports practice, said: “It is an honour to work on an Olympic project which is being developed at our doorstep. We’ve been very close to the city and state authorities behind the project for many years now and we want to thank them for their renewed trust in our team. We are very happy to be on board also for this final, exciting year of preparations.”
Virginie Faivre, President of the Lausanne 2020 organising committee said: “We’re working hand in hand every day with hundreds of young people here at delivering next year’s event. All of us are motivated and inspired by the great story of Lausanne 2020, and we look forward to working together with BCW to bring this story to life in an interesting and innovative way.”
Ian Logan, CEO of the Lausanne 2020 organising committee said: “The Lausanne Youth Games is a great opportunity for our city, our region and for the entire Switzerland. We have an excellent chance to promote all the great things we are doing to both domestic and international audiences, and we couldn’t think of anyone better equipped to help us with that than BCW with their base here in Lausanne combined with their worldwide reach”.