LONDON – 25th July 2019 – BCW (Burson Cohn & Wolfe), a leading global communications agency, announced today it has been appointed global communications agency of Moleskine, the renowned Italian product designer and papermaker. BCW’s London team will lead public relations and influencer relations and serve as Moleskine’s global hub for 12 countries. The remit includes global earned media creative ideation, influencer strategy and relations, and senior stakeholder profiling.
The brief is to promote Moleskine’s wide ecosystem of objects which support the self-expression and curiosity that the brand believes is intrinsic to human nature, from its iconic notebooks to the more recent innovations including the Backpacks and the M+ range of digital solutions.
The BCW work coincides with the communication of Moleskine’s new brand positioning: ‘M is for Movers,’ which encapsulates Moleskine’s belief that anyone has the capacity to create - they just need the right tools. Whether it’s a place for a visionary business idea, or a place for a new sketch, Moleskine provides a platform for expression for people all over the world. This is the new global brand positioning for the remainder of 2019.
Simona Sbarbaro, Brand Development Director, said: “We are very pleased to be partnering with BCW, an agency renowned for its creative thinking and its unique ability to connect with people, values that reflect the Moleskine core philosophy. I am confident that our journey together will be fruitful and inspiring.”
Edward Green, Managing Director of Consumer Brand Marketing at BCW, said: “We’re thrilled to welcome Moleskine to our roster of brilliant brands. Moleskine is universally synonymous with creativity and a firm favourite within creative industries. We will be ensuring that the brand taps into new territories while staying true to its values and delivering against an international remit.”
BCW has also won the Moleskine business in Hong Kong and will be starting work in August 2019.
Moleskine® was created as a brand in 1997, bringing back to life the nameless black notebooks used by writers and artists like Vincent van Gogh, Pablo Picasso, Ernest Hemingway and Bruce Chatwin that had long gone out of print. Today, the Moleskine brand encompasses a family of objects that enhance productivity and creativity including notebooks, diaries and planners, journals, bags, writing instruments, reading accessories, publishing and digital tools. The Moleskine brand is a worldwide presence thanks to over 80 Moleskine Stores and the innovative retail concept, the Moleskine Café. The home office in Milan, Italy includes wholly-owned subsidiaries, Moleskine America, Inc. (established in 2008), Moleskine France (2013), Moleskine Germany (2013) and Moleskine Asia Ltd (2011), which controls Moleskine Shanghai and Moleskine Singapore.