HomeIndiaNewsroomBig wins for Genesis BCW at SABRE Awards South Asia 2020
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Big wins for Genesis BCW at SABRE Awards South Asia 2020November 4, 2020


Honors include industry awards for Gillette India, Cairn Oil & Gas and IndiGo Airlines

GURGAON, NOVEMBER 2, 2020 – Genesis BCW, a leading public relations and public affairs consultancy that delivers insight driven integrated communication services to some of the best global and Indian companies, won four campaign awards and received six Certificates of Excellence at the prestigious PRovoke Media SABRE South Asia Awards 2020. The awards, which were announced virtually this year, included recognition for Cairn Oil & Gas, Gillette India and IndiGo Airlines, all campaigns that demonstrated the integrated strength of the firm.

Genesis BCW’s award-winning campaigns included:

  • Fashion & Beauty: Gillette India: Rethink Notions of Masculinity #ManEnough
  • Crisis/Issues Management: IndiGo: Flying High Despite A Cockpit Battle
  • Employee Communications: Cairn Oil & Gas: Harnessing Power of Employee Advocacy
  • Mining and Extractive Industries: Cairn Oil & Gas: Harnessing Power of Employee Advocacy

The Certificates of Excellence included:

  • Marketing Consumers (Existing Product): Star Sports: PKL 7 #IsseToughKuchNahi
  • Corporate Image: IndiGo: Flying High Despite A Cockpit Battle
  • Public Education: SaveLIFE Foundation: #BeAGoodSamartian
  • Further Vision in Technology: OPPO Mobile India: Launch of Reno 10X Zoom
  • Travel & Leisure: IndiGo: Flying High Despite A Cockpit Battle
  • Social Media Campaign: Timex India: TMX Khushiyon Ki Ghadi

“It is an honor for us to be recognized at the SABRE Awards South Asia,” said Rajeev Sathyesh, Brand Vice President, Grooming India Sub-Continent, Procter & Gamble. “We are very excited to have won in the Fashion and Beauty category. The ShavingStereotypes platform has brought to life real stories that have the power and potential to change mindsets. The portrayal of Lt. Col Manoj Kumar (Retd.) and his father as real heroes has shown us how to get past the stereotypes that constrain us and emerge stronger together. We congratulate our partner Genesis BCW for the hard work and passion put into delivering this successful brand campaign.”

“We are delighted to see our communications agency Genesis BCW recognized for its hard work and talent at the SABRE Awards South Asia in the Crisis/Issues Management category,” said William Boulter, Chief Commercial Officer, IndiGo. “Genesis BCW has been IndiGo’s communication partner since our inception and the very first flight that took off over 14 years ago. We truly value this partnership and hope to do more exciting work together.”

“I am so pleased to see the hard work of our teams to really move people for clients being recognized at the SABRE Awards,” said Deepshikha Dharmaraj, CEO, Genesis BCW. “What makes the wins more special is that they showcase how our work is driving an impact for our clients across multiple stakeholders, including consumers, investors, employees, the media and key opinion leaders, and the public in general. I congratulate our clients and all of the Genesis BCW teams involved for winning these prestigious awards.”

The SABRE Awards is the world’s biggest PR awards program, dedicated to benching marking the best PR efforts from across the globe. The SABRE Awards South Asia recognize campaigns from the region that demonstrate the highest levels of strategic planning, creativity and business results with delivery and execution against objectives.

About Genesis BCW

Genesis BCW (Genesis Burson Cohn & Wolfe) has mirrored the journey of India’s public relations and public affairs landscape for over 28 years. We have been setting benchmarks with our imagination, creativity and agility to deliver impact for our clients, and help them in moving people: to act, to inspire, to change. We provide digitally and data-driven creative content and integrated communications programs grounded in earned media and scaled across all channels for clients in the business-to-business, consumer, corporate, crisis management, CSR, healthcare, public affairs and technology sectors.

Our network across South Asia includes wholly-owned offices in six of India’s key metros and a strong affiliate footprint in over 200 cities across India and neighbouring countries including Bangladesh, Nepal, Bhutan, Sri Lanka and Myanmar.


Nupur Chaturvedi, Genesis BCW | +91 9953325424 | [email protected]