Episode 7a: Creativity in PR & CommunicationsJanuary 28, 2022

Episode 7a: Creativity in PR & Communications

In this episode of the Moving People podcast, Pierre Fitter, Senior Director, The Hub hosts Polka Yu, Deputy President, BCW APAC and Head of BCW APAC, Integrated Communications, to talk about creativity in Asia. Polka talks about why is it so rare these days for a PR-led campaign to win a Cannes PR Lion and why should PR agencies stop limiting themselves from their traditional roles and start creating something using our ow skill sets. PR is more than just talking about the great work done by our clients' advertising agencies. Listen to the podcast to know more about creativity in PR & communications.

Polka Yu;
YouTube: https://youtu.be/ZnupKnNh2Ss
Instagram: https://www.instagram.com/tv/CYRL5Q4JuxW/ utm_source=ig
Twitter: https://twitter.com/GenesisBCW/status/1477954702004293633?s=20

Episode 7b: Creativity in PR & Communications

In this episode of the Moving People podcast, Pierre Fitter, Senior Director, The Hub hosts Jeremy Baka, EVP - Chief Creative Catalyst, BCW Global. The episode talks about why PR agencies and clients must demand more creativity from their PR teams and not just creative teams? We also dive deeper into how political polarisation is one of the biggest threats to creativity? "Brands are not crystal. When brands fall they don't break, they bounce back!", says Jeremy. Listen to the entire podcast to know about the key to powerful creativity and new original ideas.

Jeremy Baka;
YouTube: https://youtu.be/ScnIUCI2MvE
Instagram: https://www.instagram.com/tv/CYY18CTJie7/?utm_source=ig
Twitter: https://twitter.com/GenesisBCW/status/1478720393963728896?s=20

Episode 7c: Creativity in PR & Communications

Do you know what threatens creativity? Or why is it so rare for a PR-led campaign to win a Cannes PR lion? Or why should PR agencies and clients demand more creativity from their teams? To answer these questions and to talk more about creativity in PR and Communications, Pierre Fitter, Senior Director, The Hub hosts Fede Garcia, Global Chief Creative Officer.

Fede Garcia;
YouTube: https://www.youtube.com/watch?v=BTGjR6lc-M0
Instagram: https://www.instagram.com/tv/CYlzeuhpayl/?utm_source=ig
Twitter: https://twitter.com/GenesisBCW/status/1480883060446875648?s=20