GCI Health partners with Genesis BCW to form GCI Health IndiaJanuary 28, 2021

GURUGRAM, 28 January 2021 – GCI Health, a global speciality health and medical communications agency, and Genesis BCW, a leading public relations and public affairs consultancy that delivers insight driven integrated communication services to global and Indian companies, today announced that they will partner to create GCI Health India. The partnership will offer existing and new clients in India continued access to the local team’s celebrated strategic integrated and creative heritage, combined with the deep global healthcare specialist infrastructure of GCI Health.

Hemali Bhutani, currently Senior Director, Genesis BCW, takes on the newly created position of Managing Director, GCI Health India, and Naina Siwach, currently Director, Genesis BCW, assumes the role of Deputy Managing Director. Under the GCI Health India brand, Genesis BCW’s current Pharma, Health & Wellness practice team members across its six locations in India will continue to serve the clients they are currently engaged with, now offering access to a larger global pool of dedicated healthcare services.

The partnership coincides with GCI Health’s expansion into Japan, and complements an existing Singapore and Hong Kong presence, marking GCI Health’s increased commitment to the region.

“The addition of our teams in India and Japan, via exceptional local specialist talent, significantly evolves our capacity to deliver regionally as well as locally across Asia-Pacific,” said Rikki Jones, Regional Managing Director, Asia-Pacific, GCI Health. “India is a critical healthcare market in the region, which we look forward to fully servicing via our footprint expansion and through the proven and exceptional leadership of Hemali and Naina.”

“This partnership comes at a time when the healthcare industry in India has never been more important,” said Deepshikha Dharmaraj, Chief Executive Officer, Genesis BCW. “It helps us evolve our pharma, health and wellness communication services in India, which now also include health policy and medical education. Combined with Genesis BCW’s award-winning creativity and integrated solutions designed to move people, this best places GCI Health India to support local pandemic recovery and the shaping of a progressive healthcare system in India.”

Genesis BCW launched its Pharma, Health & Wellness practice in 2014. The team has since gone on to deliver some of India’s most impactful campaigns to address key health issues including the Medela Back to Work campaign – a winner of 13 Indian, regional and global awards – and the One Shot Against Seven Deadly Diseases campaign for the Public Health Foundation of India, a six times award winner. The team counts many of the largest Indian healthcare companies, institutions, NGOs and international public health organisation amongst their client partners.

GCI Health’s expansion follows a period of significant agency growth and major award recognition in the region and globally.

About GCI Health

GCI Health is one of the most highly recognised global integrated healthcare communications agencies in the world, with recent industry honours including being named 2020 PRovoke Media Global Healthcare PR Agency of the Year, 2020 PRovoke Media Agency of the Decade, 2020 PRWeek Creative Agency of the Year, 2019 MM&M Midsize Agency of the Year and several Global Best Place to Work For awards. At GCI Health, we are Inspired by People. We share our clients’ desire to improve the health of all people around the world and work tirelessly to contribute to their ambitious goals. Our approach to communications is rooted in looking at all stakeholders – patients, caregivers, healthcare providers, policymakers, reporters and payers – as people with distinct perspectives that shape how they think about health. We create breakthrough, people-driven programs that drive tangible results for our clients and the people they serve. And we carefully curate a culture that is catalysed by the belief that people should be as successful in their personal lives as they are in their professional ones. Follow us on LinkedIn, Facebook, Twitter and Instagram.

About Genesis BCW

Genesis BCW (Genesis Burson Cohn & Wolfe) has mirrored the journey of India’s public relations and public affairs landscape for over 28 years. We have been setting benchmarks with our imagination, creativity and agility to deliver impact for our clients, and help them in moving people: to act, to inspire, to change. We provide digitally and data-driven creative content and integrated communications programs grounded in earned media and scaled across all channels for clients in the business-to-business, consumer, corporate, crisis management, CSR, healthcare, public affairs and technology sectors.

Our network across South Asia includes wholly-owned offices in six of India’s key metros and a strong affiliate footprint in over 200 cities across India and neighbouring countries including Bangladesh, Nepal, Bhutan, Sri Lanka and Myanmar.

Media Contact:

Payal Sadhwani | +65 9654 6453 | [email protected]

Nupur Chaturvedi | +91 9953325424 | [email protected]