GURUGRAM, October 14, 2021 – Genesis BCW, the communications agency in the business of moving people for some of the best global and Indian companies, today announced the appointment of Anish Dasgupta as Senior Director, Digital.
In this role, Dasgupta will help create comprehensive strategies using social media, online reputation management, thought leadership, interactive experiences, influencer engagement, crisis management, and more, on behalf of corporations, consumer brands, foundations and other organisations. He will also drive the firm’s specialised digital employee advocacy, executive visibility programme, and other digital-first and Earned-Plus initiatives.
Dasgupta is a seasoned advertising professional and a digital leader with over 15 years of experience in crafting digital journeys for brands. Prior to joining Genesis BCW, Dasgupta led digital teams for advertising agencies including Havas Creative and MRM McCann. He has worked in India and the Middle East, building campaigns for leading global brands across fast-moving consumer goods (Dabur Vatika, Rainbow Milk, London Dairy, and Frico), health and hygiene (Durex, Veet, Harpic, Dettol, and ACUVUE), financial services (HSBC, Zurich Life, and Kotak Mahindra Bank), technology (Microsoft and HP), consulting (PWC), automobiles (Volkswagen and Chevrolet), pharmaceuticals (Otrivin and Sanofi), and hospitality (Taj Hotels, Mamagoto). A highly awarded planner, his campaigns have won several Indian and international awards including Effies and WARC for strategic excellence, creativity and effectiveness.
Dasgupta holds a Master's degree in Planning from the Mudra Institute of Communications Ahmedabad (MICA).
“As someone who comes from the advertising industry, Anish brings with him a unique perspective to digital that will only strengthen our ability to bring bold new thinking to our clients,” said Deepshikha Dharmaraj, Chief Executive Officer, Genesis BCW. “Given the increased focus on digital as a result of the COVID-19 pandemic, I am confident that Anish will help further enhance our digital-first and Earned-Plus offerings with his extensive expertise and experience.”
About Genesis BCW
Genesis BCW has mirrored the journey of India’s public relations and public affairs landscape for over 28 years. In the business of moving people, we have been setting benchmarks with our imagination, creativity and agility to deliver impact for our clients.
Genesis BCW partners with clients in the B2B, consumer, corporate, crisis management, healthcare, public affairs, purpose and technology sectors to set strategic direction for all communications and create powerful and unexpected ideas that earn attention. Through an “Earned-Plus” offer – earned media plus paid media, creative technology, data, AI and an expanding suite of innovative capabilities – Genesis BCW moves people with power and precision to move its clients forward. It is a part of BCW, which in turn is a part of WPP (NYSE: WPP), a creative transformation company.
Its network across South Asia includes wholly-owned offices in six of India’s key metros and a strong affiliate footprint in over 200 cities across India and neighbouring countries including Bangladesh, Nepal, Bhutan, Sri Lanka and Myanmar. For more information, visit www.bcw-global.com/genesisbcw.