GENESIS BCW FURTHER STRENGTHENS C-SUITE COUNSEL WITH TWO NEW HIRESApril 2, 2022

Sanyukta Dutta joins as India Practice Chair for Enterprise Technology and

Shashanka Nanda as India Practice Chair for Corporate & Services

GURUGRAM, March 30, 2022 – Genesis BCW, the communications agency built to move people for some of the best global and Indian companies, today announced two new hires to further strengthen its C-suite counsel. Sanyukta Dutta joins the agency as Senior Director and India Practice Chair for Enterprise Technology, and Shashanka Nanda as Senior Director and India Practice Chair for Corporate & Services.

While Dutta integrates her expertise in marketing and PR with her understanding of the evolving technology space, Nanda combines his experience with corporate as well as government clients and wide sectoral knowledge.

“Both Shashanka and Sanyukta bring with them extensive experience across brand and corporate communication spanning industry verticals,” said Deepshikha Dharmaraj, Chief Executive Officer, BCW India Group. “Their expertise in devising data-driven communication strategies will help us deliver on our promise to drive impact through our Earned-Plus offer for our clients. We are delighted to be able to tap into this multi-dimensional perspective for both our clients and our people.”

Sanyukta Dutta, Senior Director and India Practice Chair for Enterprise Technology

A corporate and brand communications specialist, Dutta’s experience spans India and Southeast Asia. Prior to joining Genesis BCW, she was at the OPPO APAC hub based in Malaysia, where she led strategic corporate and brand communications for nine countries in the Southeast Asia region. She worked extensively on developing the corporate narrative for OPPO in the region which touched upon key company priorities such as 5G integration, consumer data protection and future copyrighted technologies. Prior to OPPO, Dutta has worked in leading communications agencies in India and Malaysia, including BCW and Ogilvy.

About Genesis BCW

Genesis BCW has mirrored the journey of India’s public relations and public affairs landscape for over 29 years. Built to move people, we have been setting benchmarks with our imagination, creativity and agility to deliver impact for our clients. Genesis BCW partners with clients in the B2B, consumer, corporate, crisis management, healthcare, public affairs, purpose and technology sectors to set strategic direction for all communications and create powerful and unexpected ideas that earn attention. Through an earned-plus offer – earned media plus paid media, creative technology, data, AI and an expanding suite of innovative capabilities – Genesis BCW moves people with power and precision to move its clients forward. It is a part of BCW, which in turn is a part of WPP (NYSE: WPP), a creative transformation company.

Its network across South Asia includes wholly-owned offices in six of India’s key metros and a strong affiliate footprint in over 200 cities across India and neighbouring countries including Bangladesh, Nepal, Bhutan, Sri Lanka and Myanmar.