Genesis BCW Named Agency of Record for Indian Steel AssociationAugust 28, 2021

Will handle the public relations as well as digital mandate

GURUGRAM, August 23, 2021 – Genesis BCW, the communications agency built to move people for some of the best global and Indian companies, announced today that it has been appointed as the communications partner for Indian Steel Association (ISA). The mandate was won by the Genesis BCW India north region and includes public relations and digital mandates, the latter including revamping the website and creating engaging content for it.

Genesis BCW will work with ISA to build awareness about steel as a sustainable material and its contribution towards India’s socio-economic growth. The agency will also build resonance for ISA’s position as a consortium that is working towards a vision to transform the Indian steel industry.

Speaking on the announcement, Dr Bhaskar Chatterjee, Secretary-General and Executive Head, Indian Steel Association, said, “As an association, we are the voice of the industry. Our focus is on making sure that people understand steel and the people behind it better, as well as showcasing the central role it plays in nation-building. We are confident that Genesis BCW, with its vast experience spanning infrastructure companies and associations, and overall expertise in communications will be able to partner with us in creating a lasting impact.”

Deepshikha Dharmaraj, Chief Executive Officer, Genesis BCW, said, “Steel is literally the backbone of our country and that story needs to be told effectively, engagingly and creatively. We are excited to be chosen to partner with Indian Steel Association to use our earned-plus approach to move ISA’s many stakeholders.”

Genesis BCW secured this opportunity following a multi-level pitch process involving the various committees and sub-committees of ISA.

About Indian Steel Association

The Indian Steel Association (ISA) is the voice of India’s robust and growing steel industry. ISA came to life to create a conducive environment for steel production in the country and has since worked towards representing the interests of the Indian steel ecosystem both nationally and at international forums. As a not-for-profit society, ISA proudly shoulders the responsibility of communicating the views of its constituents to all stakeholders in the steel production supply chain. It remains at the forefront of all policy deliberations and contributes to decision-making in the area of public and regulatory policy, raw material sourcing, global trade, technology, environmental concerns, and the entire range of issues related to steel making, steel consumption and steel usage. As the world’s second largest steel producing country, India is leading the way and so is ISA.

About Genesis BCW

Genesis BCW has mirrored the journey of India’s public relations and public affairs landscape for over 28 years. Built to move people, we have been setting benchmarks with our imagination, creativity and agility to deliver impact for our clients. BCW partners with clients in the B2B, consumer, corporate, crisis management, healthcare, public affairs, purpose and technology sectors to set strategic direction for all communications and create powerful and unexpected ideas that earn attention. Through an “earned-plus” offer – earned media plus paid media, creative technology, data, AI and an expanding suite of innovative capabilities – BCW moves people with power and precision to move its clients forward. BCW is a part of WPP (NYSE: WPP), a creative transformation company.

Our network across South Asia includes wholly-owned offices in six of India’s key metros and a strong affiliate footprint in over 200 cities across India and neighbouring countries including Bangladesh, Nepal, Bhutan, Sri Lanka and Myanmar. For more information, visit www.bcw-global.com/genesisbcw.