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Genesis BCW Named Agency of Record for Manipal TechnologiesJune 24, 2021

Bangalore, June 23, 2021 – Genesis BCW, the communications agency built to move people for some of the best global and Indian companies, today announced that it has been appointed the communications partner for Manipal Technologies Limited (MTL). The mandate was won by the Genesis BCW India south region and includes public relations and thought leadership.

Genesis BCW will work with MTL to create awareness about the brand as a pioneering digital solutions provider in the country and a strategic partner in India’s digital transformation journey. The agency also will build resonance for MTL’s position as the key digital services expert for a range of industries, including banking, insurance, financial services, mutual funds, retail, education, government, publishing and telecom.

Speaking about this, Abhay Gupte, MD & CEO, Manipal Technologies Limited said, “With Manipal’s legacy in India and our expertise across sectors, we believe Genesis BCW is best suited to help us further amplify our leadership positioning in the country. We are delighted to welcome the team onboard and are looking forward to our journey with them. We were very impressed with the team’s deep knowledge of nearly every vertical industry in which we operate, and we are confident that with their expertise we will not only achieve but exceed our business objectives.”

“At a time when the pandemic has accelerated the pace of digital transformation in India, we are excited to partner with Manipal Technologies Limited and use insights-based communication to support its endeavour to help bridge the digital divide in the country,” said Deepshikha Dharmaraj, Chief Executive Officer, Genesis BCW.

About Manipal Technologies Limited

Manipal Technologies Limited(MTL), based in Manipal was started in 1941 as Manipal Power Press offering print services to Banks. Today, the company is one of the largest print, technology and digital solution providers in India. Over the last 79 years, our solutions have covered industry segments such as Banking, Insurance, Financial Services, Mutual Funds, Retail, Education, Government, Publishing, Telecom. MTL has presence in India, Germany, Kenya and Nigeria.

Quick to gauge an opportunity, with sound business acumen, led the founders of Manipal Technologies Limited to innovate with their integrated solutions across industry verticals like Banking, Telecom, Education, Media Publishing, Consumer Goods and Retail, Financial services, Aviation & Transport and the Public sector. Their offerings have largely focussed on delivering secure and hassle-free financial transactions, and cutting-edge marketing and branding communications across the digital platform, to their clientele base.

For more details, please visit https://www.manipaltechnologies.com/

About Genesis BCW

Genesis BCW (Genesis Burson Cohn & Wolfe) has mirrored the journey of India’s public relations and public affairs landscape for over 28 years. We have been setting benchmarks with our imagination, creativity and agility to deliver impact for our clients, and help them in moving people: to act, to inspire, to change. We provide digitally and data-driven creative content and integrated communications programs grounded in earned media and scaled across all channels for clients in the business-to-business, consumer, corporate, crisis management, CSR, healthcare, public affairs and technology sectors.

Our network across South Asia includes wholly-owned offices in six of India’s key metros and a strong affiliate footprint in over 200 cities across India and neighbouring countries including Bangladesh, Nepal, Bhutan, Sri Lanka and Myanmar.


Nupur Chaturvedi, Genesis BCW | +91 9953325424 | [email protected]