GURGAON, FEBRUARY 15, 2021 – Genesis BCW, a leading public relations and public affairs consultancy that delivers integrated communications services to some of the best global and Indian companies, today announced its appointment as communications partner for leading global hospitality and business education group, Swiss Education Group (SEG). The business was won in January 2021 following a multi-agency pitch, and will be serviced from the Genesis BCW India north region.
As the largest private hospitality educator in Switzerland, SEG draws upon its four decades of experience in hospitality and the culinary arts, to equip students with the leadership and entrepreneurial skills highly sought after in the hospitality industry. It offers a wide range of courses, including short certificates, Bachelor’s and Master’s degrees, to over 6,000 students from 111 countries, including India, at five schools based in six campuses across the French and German-speaking regions of Switzerland.
Genesis BCW will work with SEG to roll-out its strategic communications program in India to build awareness for the hospitality, business management and culinary arts education available to students, as well as parents, media, and stakeholders. Through an integrated approach, Genesis BCW will support SEG with media relations, crisis preparedness, compelling storytelling, and content development.
“We are delighted to partner with Genesis BCW to strengthen our proposition as a provider of real-world education that is the gateway to a global career for Indian students,” said Tarek Kouatly, Director of Marketing, APAC, Swiss Education Group. “We believe the unrivalled expertise and understanding of Genesis BCW’s education and hospitality team will help us communicate our vision, strengthen our presence and attract talent to SEG schools. We look forward to working with the team and leveraging their expertise in conveying our story as we make progress on this journey.”
“Modern hospitality was born in Switzerland and the Swiss Education Group has been at the forefront of the industry for four decades,” said Deepshikha Dharmaraj, Chief Executive Officer, Genesis BCW. “We are excited to leverage our integrated approach to multi-stakeholder communications to drive awareness of the Swiss Education Group’s commitment to delivering an unrivalled education offering to the next generation of India’s hospitality professionals.”
About Swiss Education Group
Rooted in the tradition of Swiss hospitality, Swiss Education Group (SEG) has nearly 40 years of experience in hospitality management and culinary arts education. With five schools based across six campuses throughout Switzerland, SEG is Switzerland’s largest private hospitality educator. In total, the Group has over 6,000 students from over 111 countries and the campuses are located in the French and German-speaking regions of the country. Committed to training tomorrow’s professionals to meet the needs of employers in the hospitality industry and beyond, SEG offers a young and dynamic educational environment to its students. International accreditation and affiliation partners of SEG ensure that students’ qualifications are internationally transferable. Over the years, Swiss Education Group has partnered with reputable hospitality and culinary leaders to expose students to relevant industry expertise and enable opportunities to gain practical experience.
For more details, please visit https://www.swisseducation.com/en/
About Genesis BCW
Genesis BCW (Genesis Burson Cohn & Wolfe) has mirrored the journey of India’s public relations and public affairs landscape for over 28 years. We have been setting benchmarks with our imagination, creativity and agility to deliver impact for our clients, and help them in moving people: to act, to inspire, to change. We provide digitally and data-driven creative content and integrated communications programs grounded in earned media and scaled across all channels for clients in the business-to-business, consumer, corporate, crisis management, CSR, healthcare, public affairs and technology sectors.
Our network across South Asia includes wholly-owned offices in six of India’s key metros and a strong affiliate footprint in over 200 cities across India and neighbouring countries including Bangladesh, Nepal, Bhutan, Sri Lanka and Myanmar.
Nupur Chaturvedi, Genesis BCW | +91 9953325424 | [email protected]