GURGAON, OCTOBER 20, 2020 – Genesis BCW, a leading public relations and public affairs consultancy that delivers integrated communications services to some of the best global and Indian companies, today announced its appointment as communications partner for the upcoming Delhi Noida International Airport at Jewar by Zurich Airport International AG. The business was won in September 2020 following a multi-agency pitch.
Zurich Airport International recently received its license to design, build, operate and manage Delhi Noida International Airport (DNIA) for a period of 40 years. Scheduled to open in 2024, the airport will provide capacity for 12 million passengers per year. Being developed as a public private partnership (PPP), DNIA will merge Indian culture and hospitality with Swiss technology and efficiency. India’s newest greenfield airport will deliver quick, efficient processes and excellent value for passengers, airlines and partners.
Genesis BCW will work with Zurich Airport International team and its local subsidiary Yamuna International Airport Private Limited to showcase PPP’s commitment to building and maintaining a world-class airport in India. Through an integrated communications approach, Genesis BCW will support Zurich Airport International with media relations, crisis preparedness, compelling storytelling, content development and social media management. The account will be served from the Genesis BCW India north region.
“We are pleased to partner with Genesis BCW for our upcoming and one of the most coveted projects to build and maintain the Delhi Noida International Airport at Jewar,” said Daniel Bircher, Chief Executive Officer, Zurich Airport International (Asia). “The Genesis team’s expertise and understanding of the aviation space in India will be instrumental in communicating our vision to build a user-friendly, efficient and sustainable airport in Delhi NCR. We look forward to working with the team and leveraging their expertise in conveying our story as we make progress on this project.”
“It is an absolute privilege to partner with the Delhi Noida International Airport team on what is going to be an innovative new landmark for India,” said Deepshikha Dharmaraj, Chief Executive Officer, Genesis BCW. “We are excited to embark on the integrated communications journey for this project, showcasing its strengths and benefits through a multi-stakeholder approach.”
About Zurich Airport
Flughafen Zürich AG is a listed company that owns and operates Zurich Airport as a diversified business and licensee of the Swiss Confederation. With a workforce of over 1,700 employees, the company generated turnover of CHF 1,210.1 million in 2019. 33.3 percent of its shares are held by the canton and 5 percent by the city of Zurich.
Zurich Airport is Switzerland’s gateway to the world. Over 31 million people arrived at, transferred via or departed from the airport in 2019, making it not only the region’s most important transport hub, but also the leading meeting place. With around 280 companies employing almost 27,000 people, Zurich Airport is a key economic driver for the region.
About Genesis BCW
Genesis BCW (Genesis Burson Cohn & Wolfe) has mirrored the journey of India’s public relations and public affairs landscape for over 28 years. We have been setting benchmarks with our imagination, creativity and agility to deliver impact for our clients, and help them in moving people: to act, to inspire, to change. We provide digitally and data-driven creative content and integrated communications programs grounded in earned media and scaled across all channels for clients in the business-to-business, consumer, corporate, crisis management, CSR, healthcare, public affairs and technology sectors.
Our network across South Asia includes wholly-owned offices in six of India’s key metros and a strong affiliate footprint in over 200 cities across India and neighbouring countries including Bangladesh, Nepal, Bhutan, Sri Lanka and Myanmar.
Nupur Chaturvedi, Genesis BCW | +91 9953325424 | [email protected]