Genesis BCW Triumphs With 13 Wins At Sabre Awards South Asia 2021September 18, 2021

Gillette’s Barber Suraksha Programme Campaign won the Platinum Award for Best in Show

Gurugram, September 9, 2021 – Genesis BCW, the communications agency built to move people for some of the best global and Indian companies, took home 13 campaign awards at the PRovoke Media SABRE Awards South Asia 2021. The awards, which took place on September 8, include the coveted Platinum Best in Show for Gillette India’s Barber Suraksha Programme campaign and a Diamond SABRE Award for IndiGo’s Lean Clean Flying Machine campaign, along with nine Gold awards. The wins stand testament to the firm’s commitment to delivering purpose-led, Earned-Plus communications solutions to its clients.

Genesis BCW’s award-winning campaigns include:

• Platinum Best in Show: Gillette India – Barber Suraksha Programme
• Diamond SABRE Award for Superior Achievement in Measurement and Evaluation: IndiGo – Lean Clean Flying Machine

Gold Awards

• Corporate Social Responsibility: Gillette India – Barber Suraksha Programme
• Crisis/Issues Management (COVID-19): IndiGo – Lean Clean Flying Machine
• Travel & Leisure: IndiGo – Lean Clean Flying Machine
• Special Event: Britannia – Marie Gold My Startup 2.0
• Food & Beverage: Britannia – Marie Gold My Startup 2.0
• Consumer Products/Services: Pearson India – #LearningUnlocked
• Employer Branding: Uber India – Uber's Tech Turnaround
• Corporate Image: Uber India – Max the Vax
• Fashion & Beauty: L’Oréal India – Salon Solidarity Programme

Certificates of Excellence

• Employee Communications: LM Wind Power – Reaching for the Stars
• Media, Arts & Entertainment: BookMyShow: #UnlockingEntertainment – Picture Abhi Baaki Hai

Vinay Subramanyam, Vice-President Marketing, Britannia Industries, said, “We are thrilled that the Britannia Marie Gold My Start-up 2.0 has won in two categories at the SABRE Awards South Asia 2021. We are happy to have collaborated with the Genesis BCW team, as they have been integral to the success of the campaign with their enthusiasm, hard work and creativity. Considering the difficult times we had last year, the spirit and passion of the entire team were undeniably key reasons behind this success. Together, we were able harness the power of a positive dialogue and generate conversations around the initiative that helped in supporting and uplifting the spirit of homemakers all over India. We are proud to be a part of this success story and look forward to more such meaningful campaigns”

William Boulter, Chief Commercial Officer, IndiGo, said, “Our Lean, Clean Flying Machine campaign has made us proud at the SABRE Awards South Asia. These wins are an acknowledgement of our continued efforts to reinforce our customer's trust in the air travel post the pandemic through empathetic communication. We are also proud of our 15-year partnership with Genesis BCW which has played a crucial role in establishing the IndiGo brand where it is today. Hoping for more such milestones in our journey together.”

“I couldn’t be more proud of the creativity, commitment and sheer hard work our people have demonstrated over the past 18 months,” said Deepshikha Dharmaraj, Chief Executive Officer, Genesis BCW. “These awards reflect the magic that happens when our hard work and creativity is supported by the trust and partnership of our clients. It is proof that purpose-led, Earned-Plus communication always moves people to think differently, feel deeply and act urgently. We are truly ecstatic at these wins.”

The PRovoke Media SABRE Awards South Asia recognize campaigns in the region that demonstrate the highest levels of strategic planning, creativity and business results. This year’s event was the ninth edition organized in partnership by PRovoke Media and Public Relations Consultants Association of India (PRCAI), and the second year the SABRE Awards South Asia were announced in a virtual ceremony.

About Genesis BCW

Genesis BCW has mirrored the journey of India’s public relations and public affairs landscape for over 28 years. Built to move people, we have been setting benchmarks with our imagination, creativity and agility to deliver impact for our clients. Genesis BCW partners with clients in the B2B, consumer, corporate, crisis management, healthcare, public affairs, purpose and technology sectors to set strategic direction for all communications and create powerful and unexpected ideas that earn attention. Through an “earned-plus” offer – earned media plus paid media, creative technology, data, AI and an expanding suite of innovative capabilities – Genesis BCW moves people with power and precision to move its clients forward. It is a part of BCW, which in turn is a part of WPP (NYSE: WPP), a creative transformation company.

Its network across South Asia includes wholly-owned offices in six of India’s key metros and a strong affiliate footprint in over 200 cities across India and neighbouring countries including Bangladesh, Nepal, Bhutan, Sri Lanka and Myanmar.

For more information, visit www.bcw-global.com/genesisbcw.