HomeIndiaNewsroomGenesis BCW Wins National PR Mandate for IndiaFirst Life Insurance
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Genesis BCW Wins National PR Mandate for IndiaFirst Life InsuranceDecember 2, 2020

MUMBAI, DECEMBER 1, 2020 – Genesis BCW, a leading public relations and public affairs consultancy that delivers integrated communications services to some of the best global and Indian companies, today announced its appointment as agency of record for IndiaFirst Life Insurance Company Limited (IndiaFirst Life), one of the youngest life insurance companies in the country, following a multi-agency pitch.

Genesis BCW will strengthen IndiaFirst Life’s core brand value of being a trusted business leader in the life insurance and pensions sector, leveraging through an integrated communications approach combining strategic counselling and communication, media advocacy, crises preparedness and driving thought leadership in the banking, financial services and insurance (BFSI) space.

“We are delighted to announce Genesis BCW as our communications partner as we take our #CustomerFirst philosophy ahead,” said Rushabh Gandhi, Deputy CEO, IndiaFirst Life Insurance Company Limited. “By leveraging Genesis BCW’s expertise and long-standing experience, we aim to enhance IndiaFirst Life’s brand visibility and connect among all our stakeholders. We are confident this partnership will help us communicate our purpose as a brand and build on our vision of Securing Lives & Creating Value.”

“This is an exciting opportunity for us to support one of the youngest and fastest growing life insurance companies in the country in its communications journey,” said Deepshikha Dharmaraj, Chief Executive Officer, Genesis BCW. “We are living in a world of heightened ambiguity, and IndiaFirst Life aims to give their customers assurance in these challenging times. We look forward to spreading their message of #LifeIsFullOfCertainties and help them build strong relationships with their stakeholders based on trust and values.”

About IndiaFirst Life Insurance Company Ltd

Headquartered in Mumbai, IndiaFirst Life Insurance, with a paid-up share capital of INR 663 crores, is one of the country's youngest life insurance companies. It is promoted by two of India's largest public-sector banks - Bank of Baroda and Union Bank of India, which hold 44% and 30% stakes in the company, respectively. Carmel Point Investments India Private Limited incorporated by Carmel Point Investment Ltd, a body corporate incorporated under the laws of Mauritius and owned by private equity funds managed by Warburg Pincus LLC, New York, United States also holds 26% stake in IndiaFirst Life. The company’s key differentiator is its simple, easy-to-understand products that are fairly priced and efficiently serviced. For details, please visit https://www.indiafirstlife.com/

About Genesis BCW

Genesis BCW (Genesis Burson Cohn & Wolfe) has mirrored the journey of India’s public relations and public affairs landscape for over 28 years. We have been setting benchmarks with our imagination, creativity and agility to deliver impact for our clients, and help them in moving people: to act, to inspire, to change. We provide digitally and data-driven creative content and integrated communications programs grounded in earned media and scaled across all channels for clients in the business-to-business, consumer, corporate, crisis management, CSR, healthcare, public affairs and technology sectors.

Our network across South Asia includes wholly-owned offices in six of India’s key metros and a strong affiliate footprint in over 200 cities across India and neighbouring countries including Bangladesh, Nepal, Bhutan, Sri Lanka and Myanmar.


Nupur Chaturvedi, Genesis BCW | +91 9953325424 | [email protected]