E6: The World of Integrated Communications
According to PWC, print advertising would decline 1% between now and 2024, while TV advertising would grow just 2%. So, how are the media houses reacting? And what do those plans mean for communicators who’ve long relied on ‘news coverage’ as the bedrock for PR? To answer these questions, we have Pierre Fitter, Head of Innovation at Genesis BCW and Senior Director - Canvas and Vanita Kohli Khandekar - a journalist and also the author of The Indian Media Business.
you might also like
Explore allIndia
Navigating Dark Waters: Balancing AI’s Risk & Reward for Public Relations
India
Corporate Reputation, Purpose, & Public Policy
India
Comms News celebrates Prema Sagar's legacy through her induction into the Comms News Hall of Fame
India
Vandana Sandhir on fortifying digital strategy with connection, creativity, credibility