E1: The New Digital Norm
Today, when digital has become the only way to connect with multiple stakeholders simultaneously; we also need to realise that there's so much more to digital than just social. In fact, communication today is not just about delivering the message. But it is also about understanding your audience by diving deep into their needs. Listen to the entire podcast hosted by Pierre Fitter, Senior Director, Canvas in conversation with Deepshikha Dharmaraj, Chief Executive Officer, Genesis BCW, to know more about the role of digital in delivering a data-backed, insights-driven, measurable campaign and how this also makes for a robust feedback mechanism that ultimately leads to better business impacts.