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The future of marketingJune 10, 2021

Deepshikha Dharmaraj, Chief Executive Officer, Genesis BCW, and Anant Rangaswami, Editor, Melt, talk about what brands should and shouldn’t do in communications during this challenging time of the pandemic. The insightful discussion sheds light on how brands have been supporting the community using purpose-led creativity. The conversation also focused on the changing roles of CEOs—how they must now look at multiple stakeholder communication, including employee communications. Watch the video to understand how businesses need to communicate in these uncertain times.