BCW NORTH AMERICA WINS FOUR NORTH AMERICA SABRE AWARDSMay 2, 2024

NEW YORK, May 2, 2024 – BCW, the leading global communications agency, today announced that it won four awards at the North America SABRE Awards, which recognize superior achievement in branding, reputation and engagement. Presented by industry trade PRovoke Media, the wins were announced yesterday at a ceremony in New York City.

“It’s an honor to receive this wonderful recognition for work that demonstrates the power of creative problem solving to build reputation,” said Kristine Boyden, CEO, Americas, BCW, who will become CEO, Americas, Burson, upon completion of the merger. “The awards also showcase the broad range of creative thinking that we bring to our work, from the in-your-face creativity of “Joaquin’s First School Shooting” with Change the Ref to the purposeful and precision storytelling needed to elevate critical business initiatives for WM and the Elton John AIDS Foundation. A hearty congratulations to the teams at BCW, those at Hill & Knowlton, as well as our clients, for these great wins.”

BCW’s honors include:

Chemicals & Industrials

• Positioning WM as a Sustainability Leader — WM with BCW

Not-For-Profit Organizations

• Joaquin's First School Shooting — Change the Ref with BCW

Corporate Philanthropy and Fund-Raising

• Launching "The Rocket Fund" to End AIDS by 2030 — The Elton John AIDS Foundation with BCW

Public Affairs

• Joaquin's First School Shooting — Change the Ref with BCW

Hill & Knowlton, which will merge with BCW in July 2024 to form Burson, took home a SABRE for:

Government Agencies

• From Potential to Prosperity - United Nations LDC5 — United Nations with Hill & Knowlton

The afternoon also honored the winners of the IN2 SABRE Awards, which recognize the full breadth and scope of the creative content produced by modern public relations professionals and innovation—and innovators—in a wide range of categories.

BCW’s IN2 SABRE wins include:

Content Creation for Media Sites (Paid)

• Here for What Matters — Dollar General with BCW

Crowdsourcing & Co-creating

• A Presidential Birthday to Remember — The Carter Center with BCW

Illustrations + Photography

• Joaquin's First School Shooting — Change the Ref with BCW

Pro-Bono Campaign

• War Stories — Brady with BCW

On January 25^th, WPP announced it would merge its two largest communications agencies, BCW and Hill & Knowlton, to form Burson, a powerhouse delivering modern communications leadership at scale to clients across the world. The merged company will become an industry-leading, full-service communications agency focused on building and protecting reputation. Burson will be operational as of July 1, 2024.

About BCW

BCW is the global communications agency built to move people. BCW partners with clients in the B2B, consumer, corporate, crisis management, healthcare, public affairs, purpose and technology sectors to set strategic direction for all communications and create powerful and unexpected ideas that earn attention. BCW uses earned media, paid media, creative technology, data, AI and an expanding suite of innovative capabilities to move people with power and precision to move its clients forward. BCW is a part of WPP (NYSE: WPP), a creative transformation company. For more information, visit www.bcw-global.com.

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