Nasscom Foundation Appoints Six Degrees BCW as its Strategic Communications PartnerApril 2, 2024

NEW DELHI, 13^th March, 2024 – Nasscom Foundation, a not-for-profit organization, has appointed Six Degrees BCW, part of BCW India Group, a leading integrated communications firm in India, as its strategic communications partner. The collaboration with Six Degrees BCW aims to strengthen nasscom foundation's brand presence and expand the reach and impact of its TechForGood initiatives across India.

Part of the nasscom ecosystem, the foundation’s commitment lies in its core philosophy of TechForGood, ensuring technology's accessibility and its role as a catalyst for social impact. Nasscom Foundation operates across diverse areas including social innovation, women’s entrepreneurship and skilling the youth, thereby integrating sustainable development goals into its initiatives. Committed to leveraging technology to engage marginalized communities and encouraging collaboration among government, industry, and NGOs, the foundation emphasizes technology's role in driving inclusive digital progress, leaving no one behind.

"We are excited to partner with Six Degrees BCW to advance our mission of leveraging technology for social impact,” said Nidhi Bhasin, CEO, nasscom foundation. “Our organization has been instrumental in driving digital inclusion in marginalized communities and creating equal opportunities for all sections of the society, and we hope that this collaboration will enable us to amplify our impact even further. Six Degrees BCW's expertise in strategic communication and the team’s understanding of the socio-technological landscape aligns with our vision. We believe this partnership will enable us to communicate our initiatives more effectively and inspire greater participation from all stakeholders."

"With India at the cusp of digital transformation, we are thrilled to be partnering with nasscom foundation on its journey towards driving inclusive digital progress,” said Vandana Sandhir, India Lead at Six Degrees BCW. "We will leverage our strong presence in India and our expertise in reaching diverse audiences via a focused approach to drive increased visibility for the foundation's initiatives and further strengthen its position as a catalyst for positive change ."

About nasscom foundation:

Established in 2001, nasscom foundation has been witness to the transformative power of technology for the last 20 years. Part of the nasscom ecosystem, it is the only neutral not-for-profit organization representing the Indian tech industry. Nasscom Foundation is rooted in its core philosophy of TechForGood, where the foundation’s efforts are focused on unlocking the power of technology by creating access and opportunity for those who need it the most. Nasscom Foundation works towards helping people and institutions transform the way they tackle social and economic challenges through technology. The foundation has five key areas of intervention - Digital Literacy, Skilling and Employability, Women Entrepreneurship, Scaling Social Innovation and Empowering NGO.

On January 25, WPP announced it would merge its two largest communications agencies, BCW and Hill & Knowlton, to form Burson, a powerhouse delivering modern communications leadership at scale to clients across the world. The merged company will become an industry-leading, full-service communications agency focused on building and protecting reputation. Burson will be operational as of July 1, 2024.

About Six Degrees BCW

Six Degrees BCW (6DBCW) is part of BCW, a leading global communications agency. The firm offers integrated communications through an Earned-Plus offer – earned media plus paid media, creative technology, data, AI, public affairs, crisis communication, and an expanding suite of innovative capabilities. 6DBCW aims to move people with power and precision to address client business needs in the B2B, consumer, corporate, healthcare, technology, finance, sports, entertainment, and other sectors to set strategic direction for all communications and create powerful and unexpected ideas that earn attention. Founded in 2009, the firm has offices in Delhi, Mumbai and Bangalore. BCW is a part of WPP (NYSE: WPP), a creative transformation company. https://bcw-global.com/locations/six-degrees-bcw

Contact

Raina Shah, BCW India Group
Email: [email protected]
Tel: +91 7045139360