Six Degrees Bcw Selected As Singer India's Strategic Communications Partner To Enhance Brand PresenceAugust 31, 2023

GURUGRAM, July 20, 2023 – Six Degrees BCW, part of BCW India Group, a leading public relations and communications group in India, has been chosen by Singer India Limited as its communications agency of record. Singer India, an esteemed consumer durables company with a rich history spanning 170 years, has selected Six Degrees BCW to enhance its brand positioning and expand its reach in the Indian market.

The partnership between Singer India and Six Degrees BCW aims to revamp and transform Singer India's brand presence in the market. Six Degrees BCW specializes in delivering integrated communication solutions and is dedicated to developing tailored strategies that resonate with the target audience and drive brand growth. Leveraging its strong media connections and expertise in working with diverse industries, including consumer goods and retail, Six Degrees BCW will collaborate closely with Singer India to establish Singer as a leading player in the consumer durables segment in India.

"We are delighted to embark on this journey with Six Degrees BCW. As we step into a new future for Singer India, this partnership holds tremendous potential as we are revamping our brand and expanding our reach in the Indian market. We are confident that together, Singer India and Six Degrees BCW, will unlock new opportunities and solidify Singer's position as a trusted brand delivering world-class products to customers across India."said, Mr. Rakesh Khanna, Vice Chairman & Managing Director, Singer India Limited.

Commenting on the partnership, Vandana Sandhir, India Lead at Six Degrees BCW, said, "We are honored to collaborate with Singer India in their journey towards strengthening their brand presence. As a leading public relations and communications group, we specialize in delivering integrated communication solutions. We are dedicated to developing tailored strategies that resonate with the target audience and drive brand growth. We are confident that our expertise, along with our focused approach, will help Singer India achieve their communication objectives and forge a successful path in the industry."

About Singer India Limited

Singer India Limited is a renowned consumer durables company with a proud heritage spanning 170 years. Established in 1851, the company has been at the forefront of manufacturing and selling sewing machines globally. With a diversified portfolio of sewing products, small domestic appliances, and consumer durables, Singer India remains committed to its legacy of delivering world-class products and exceptional customer experiences. Headquartered in New Delhi, Singer India operates through an extensive network of showrooms, distribution channels, and after-sales service centers across the country. For more details, please visit: https://singerindia.com/

About Six Degrees BCW

Six Degrees BCW (6DBCW) is part of BCW, a leading global communications agency. The firm offers integrated communications through an Earned-Plus offer – earned media plus paid media, creative technology, data, AI, public affairs, crisis communication, and an expanding suite of innovative capabilities. 6DBCW aims to move people with power and precision to address client business needs in the B2B, consumer, corporate, healthcare, technology, finance, sports, entertainment, and other sectors to set strategic direction for all communications and create powerful and unexpected ideas that earn attention. Founded in 2009, the firm has offices in Delhi, Mumbai and Bangalore. BCW is a part of WPP (NYSE: WPP), a creative transformation company. https://bcw-global.com/locations/six-degrees-bcw

Contact

Nupur Chaturvedi, Head – Marketing Communications, BCW India Group

Email: [email protected]

Tel: +91 99533 25424