HomeSix Degrees BcwNewsroomNiva Bupa Appoints Six Degrees Bcw As Its Communications Partner Of Record To Boost Brand Positioning
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Niva Bupa Appoints Six Degrees Bcw As Its Communications Partner Of Record To Boost Brand PositioningAugust 31, 2023

GURUGRAM, May 15, 2023 – Six Degrees BCW, part of BCW India Group, a leading public relations and communications group in India, has been chosen by Niva Bupa, a top health insurance provider in India, as its communications agency of record.

Six Degrees BCW will leverage its strong media connections and experience working with financial institutions and insurance companies to help Niva Bupa achieve majority share of voice in the industry. The focus will be on positioning the brand as a leading player in the health insurance space in India, establishing trust among consumers, and deepening engagement with media to create more awareness about the brand’s core product offerings.

"We are thrilled to partner with Six Degrees BCW to expand the reach of our brand story and make our comprehensive health insurance solutions available to more customers," said Nimish Agrawal, Senior Vice President and Head of Marketing, Niva Bupa. "This collaboration is an important step towards achieving our vision of becoming the leading health insurer in India, and we are confident that Six Degrees BCW's expertise and focused approach will help us achieve that goal."

“We are delighted to partner with Niva Bupa in its journey towards becoming India’s most admired health insurance company,” said Vandana Sandhir, India Lead, Six Degrees BCW. “We look forward to applying our earned-plus approach and understanding of the rapidly evolving insurance and financial services industry to help Niva Bupa achieve their communications objectives."

About Niva Bupa

Niva Bupa is a leading health insurance provider in India, offering a wide range of health insurance plans to suit the diverse needs of its customers. The company is committed to delivering affordable and accessible healthcare solutions to its customers, with a focus on providing high-quality care and exceptional customer service. With a strong network of healthcare providers, Niva Bupa is dedicated to improving the health and wellbeing of its customers and the community at large. For more details, please visit:

About Six Degrees BCW

Six Degrees BCW (6DBCW) is part of BCW, a leading global communications agency. The firm offers integrated communications through an Earned-Plus offer – earned media plus paid media, creative technology, data, AI, public affairs, crisis communication, and an expanding suite of innovative capabilities. 6DBCW aims to move people with power and precision to address client business needs in the B2B, consumer, corporate, healthcare, technology, finance, sports, entertainment, and other sectors to set strategic direction for all communications and create powerful and unexpected ideas that earn attention. Founded in 2009, the firm has offices in Delhi, Mumbai and Bangalore. BCW is a part of WPP (NYSE: WPP), a creative transformation company.


Nupur Chaturvedi, Head – Marketing Communications, BCW India Group

Email: [email protected]

Tel: +91 99533 25424