The Fédération Internationale de Natation (FINA) wanted to develop an organisational profile that provided potential partners and media with a first introduction to the federation. It was important that the document communicated important aspects of the organisation that made it an attractive partner, such as the global reach of aquatics, professionalism and strong organisational leadership and management.
To meet with these expectations, the organisational profile was developed in close collaboration with FINA and structured along the following themes:
- Building for the future
- Developing aquatics worldwide
- Managing global events
- Winning with partners
- Connecting with fans