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BCW Hong Kong Named Agency of Record for ConverseJanuary 28, 2019

HONG KONG, January 28, 2019 – Today, BCW (Burson Cohn & Wolfe), a leading global communications agency, announced its appointment as Agency of Record (AOR) for Converse in Hong Kong.

As the iconic brand continues to grow rapidly, Converse has selected BCW for its proven strategic thinking and integrated marketing capabilities. As AOR, BCW will manage the public relations and integrated communications strategy for Converse in the market and will focus on building buzz around the company’s brand and product lines, including producing creative content and experiential activations.

“We’ll be working very closely with Converse to help further its impressive growth in Hong Kong, building on the work we’ve done to date in Mainland China,” said George Godsal, Market Leader, BCW Hong Kong. “Converse is a brand that resonates strongly in Hong Kong and we will be helping to increase its appeal to a broader cross-section of consumers in 2019.”

About Converse Inc.

Converse Inc., based in Boston, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the

Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including lifestyle men's, women's and children’s footwear, apparel and accessories and is sold globally by retailers in over 160 countries. For more information, please visit news.nike.com/converse and follow @converse 中国 on Weibo and WeChat.