BRUSSELS, 2 March 2022 – BCW, a leading global communications agency in the business of moving people, today announced the appointment of Roland Moore as Executive Vice President, Public Affairs, Europe & Africa, effective immediately.
This new position was created to further strengthen BCW’s market-leading public affairs and policy capabilities and enhance the agency’s client offer throughout Europe and Africa, while also bringing expertise to the wider BCW global network.
Moore, who is based in Brussels said: “I am delighted to take on this new role at a time when companies are increasingly impacted by and looking to engage with and shape the policy agenda. BCW’s clients are demanding seamless and integrated public affairs support across Europe, joining the dots between the EU’s political capitals with Brussels/the EU as a hub, and strengthening links with global hubs in Washington D.C., London and Beijing. I look forward to collaborating with our fantastic colleagues to deliver the most innovative integrated PA campaigns for our clients across BCW’s global network’’.
Scott Wilson, BCW President, Europe & Africa said: “BCW is a market leader in the PA and policy space, and Roland’s appointment is evidence of our commitment to further strengthen and evolve our public affairs capabilities and talent. Our reputation has been founded on being able to meet the needs of clients in today’s fast-changing policy landscape, and I will be looking to Roland to further drive innovation of our portfolio of services, working closely with colleagues across our Earned-Plus offer in digital, data, creative and strategic planning.
“Roland is one of Europe's most accomplished public affairs practitioners, with an enviable track record and someone who has the confidence of senior clients and colleagues alike,” Wilson continued. “His deep expertise puts BCW in an even stronger position to continue to grow and transform our public affairs offering, helping our clients meet and address emerging issues in Europe and beyond’’.
Prior to taking on his new role, Moore served as Head of BCW’s Sustainability Practice in Brussels, having joined the agency in 2016 following 15 years working in the UK Civil Service, including with the Department for Environment, Food and Rural Affairs and the Foreign, Commonwealth and Development Office.
Andrew Cecil, CEO, BCW Brussels said: ‘’It’s always a positive sign to see great talent promoted internally and I’m excited to see one of our best leaders and client practitioners given this opportunity to lead public affairs across the region. Under Roland’s leadership, BCW Brussels’s Sustainability practice has grown from strength to strength, and I look forward to seeing how Roland will similarly innovate and scale our public affairs offer across the Europe & Africa region.’