HomeMexicoNewsroomBCW Mexico has Been Recognized as a “Super Company For Women”
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BCW Mexico has Been Recognized as a “Super Company For Women”July 12, 2023

Within the agency, women occupy 70% of the executive leadership team, hold 80% of managerial and executive positions, and represent 70% of all collaborators.

Mexico City, July 10, 2023 – BCW Mexico, a global communications agency with over 30 years of presence in the country, has been recognized as one of the “Super Companies for Women 2023” as part of the select group of Culturally Powerful Companies for Women. The above, after having been part of the Ranking “Super Companies 2023: The places where everyone wants to work” by Top Companies and Expansión in the category of companies with less than 500 employees.

Historically, BCW has been characterized by promoting the professional development of women to leadership positions, from management levels to general managers and CEOs. Currently, women occupy 70% of the executive leadership team, hold 80% of managerial and executive functions, and represent two-thirds of all collaborators. This reflects the company's conviction to promote female growth and leadership at all levels and the confidence and recognition of their talent and ability.

“Every day, we have the privilege of leveraging our experience as communication consultants to defy from our trenches the challenges women face, from wage gaps and equal employment opportunities to supporting entrepreneurs and boosting STEM skills. These are opportunities that arise from the synergy with our clients and that are enhanced by the great internal talent that we have”, said Aline Berumen, Chief Growth Officer, SVP, and Director of the Innovation and Technology practice at BCW Mexico.

This achievement is underpinned by BCW’s core philosophy, Moving People. This philosophy is based on motivating people with comprehensive, creative, authentic, data-driven, and technology-enhanced communication strategies, creating genuine and trusted connections between the client and their business ecosystem. This philosophy also applies to the approach to women within the company.

BCW understands that women play a critical role in the growth and success of an organization. For this reason, it is committed to offering an enriching and satisfying professional experience through programs and internships designed to support women in their careers, creating an inclusive environment that allows them to reach their maximum potential and a balance between work and personal life.

“This is just a example of the commitment that we have at BCW to promote Diversity, Equity, and Inclusion (DEI) as an intrinsic element of our organizational culture and to put values at the center of everything we do,” said Lizbeth Montaño, leader of Human Talent of BCW Mexico. “We are proud to celebrate this milestone at the agency and will continue to promote this culture internally and externally.”

The ranking evaluated three fundamental aspects:

  • Benefits related to women (33%): the presence of human resources practices, policies, and programs related to women.
  • Percentage of approval of the survey of female collaborators (33%): women in management positions up to directors.
  • Presence of women in management positions (33%): women in leadership roles, including CEO, 30% directors, and 40% managers and deputy directors.

“As a man, this recognition motivates me to continue supporting all the agency’s professionals to reach their full potential," said Guido Gaona, executive vice president for BCW Latin America and general director of BCW Mexico. “At BCW, we are not restricted by gender quotas; we believe in the talent of the best professionals, regardless of gender. In a country like Mexico, with deep-rooted historical machismo, women's active involvement in organizations and leadership roles is a critical factor for promoting a diverse and equitable strategic vision and encouraging competitiveness in the public and private spheres.”