NEW YORK, May 5, 2020 – BCW (Burson Cohn & Wolfe), a leading global communications agency, today introduced BCW DX, a diagnostic and creative solution for helping companies accelerate their digital transformation, or “DX,” strategy. Using six modules, BCW DX brings together vertical market and subject matter experts with a suite of communications solutions to help organizations navigate business disruption and drive growth through digital transformation.
“Every company is experiencing disruption as a result of technology transformation,” said Donna Imperato, Global CEO, BCW. “COVID-19 has forced a radical acceleration of that process, which underscores the need for businesses to evolve quickly and to communicate change effectively. BCW DX helps organizations articulate their transformation across a continuum, from customers and employees to supply chain and investors.”
Using new data analytics and visualization capabilities, BCW DX helps companies assess the maturity of their digital transformation and related communications strategies while mapping key priorities against industry competitors and standards. Modules are focused on disruption- and growth-related communications support, such as helping companies compete for talent, position and market products, and strengthen stakeholder and customer engagement.
BCW DX uses BCW’s proprietary software developer research and the team’s deep experience working with and within the developer community to help clients recruit talent across business units, attract the next generation of highly skilled and technical workers and upskill existing staff through rich content and digital programs. BCW DX also helps companies test features before going to market and throughout the development and deployment lifecycles. For businesses with Lighthouse Projects, this real-time qualitative and quantitative research from PSB, a BCW Group Company, gives companies new insights and decision support for communications.
BCW DX also offers employee trainings and support for rolling out new collaboration tools and customer engagement platforms – all part of the broader module designed to help companies optimize their communications technology stack to strengthen multi-channel campaigns.
BCW DX works either as a suite of solutions or as individual modules, depending on an organization’s digital transformation maturity and goals. The BCW DX process takes a client through six key assessments:
- What is Your Digital Fitness?
Digital Transformation Maturity Gap Analyses and Industry Report
- What is Your Narrative and Impact?
Defining and Mapping Your Digital Transformation Story
- How Do you Create and Attract the Workforce of the Future?
Cultural Assessment and Content Strategy for Recruiting and Upskilling the Best Employees
- Are Your Products Delivering Expected Value and Resonating?
Product Features, Functionality and Roadmap Testing and Positioning
- Are You Multi-Channel and Effective?
Audit of Engagement Tools and Recommendations for Modernizing Communications Stack
- Do you Have an Agile and Sophisticated Communications Strategy in Place?
Communications Playbook for Internal and External Audiences
“Every business risks losing its competitive edge without routine reinvention,” said Michael Ann Thomas, Executive Vice President, Global Technology Solutions, BCW. “This is especially true now as we have watched companies improvise to continue delivering value through COVID-19. We’ve been helping organizations transform their operations and offerings for a digital-first world and future-proof their businesses this way for years; we’re now scaling the effort to other organizations that need to change now and need to prepare for recovery and a new normal.”