NEW YORK, May 3, 2023 – BCW, the leading global communications agency, today announced it was named Corporate Agency of the Year at the 2023 North America SABRE Awards, which recognize superior achievement in branding, reputation and engagement. Presented by industry trade Provoke Media, the wins were announced yesterday at a ceremony in New York City.
In addition, together with Novartis, BCW won a Gold SABRE in the Marketing to Seniors category for a campaign that leveraged nostalgia from ’70s TV to reach heart failure patients.
“I could not be more proud of our Corporate Affairs team for this important industry recognition,” said Mary Corcoran, President, BCW North America. “Our team, led by Dan Doherty, is exceptionally skilled in helping clients navigate the myriad complexities at the intersection of business, policy and society. These challenges are becoming more profound every day, and the C-suite requires the kinds of strategic and creative communications solutions to move people we deliver every single day. Congratulations to our team, and a huge thank you to our clients who trust us with their most critical business and communications challenges.
“Congratulations also to our colleagues who won the Marketing to Seniors Gold SABRE,” Corcoran continued. “This work truly represents BCW’s Earned-Plus promise of delivering ideas that earn attention and drive real change.”
Earlier in the day, BCW PRrovoke presented its Innovation SABRE Awards, which celebrate the full breadth and scope of the creative content produced by modern public relations professionals and (2) to recognize innovation—and innovators—in a wide range of categories essential to the future development and direction of the public relations profession.
BCW won Innovation SABRE Awards for:
- PLATFORM CREATION – “Here for What Matters” with Dollar General, BCW and HZ.
- PRO BONO Campaign – “The Reality Flag” Human Rights Campaign, BCW with WPP, VMLY&R, Hogath and Wavemaker.
- EARNED MEDIA WITH INFLUENCERS AND COMMUNITIES – “The Reality Flag” Human Rights Campaign, BCW with WPP, VMLY&R, Hogaarth and Wavemaker.
BCW is the global communications agency built to move people. BCW partners with clients in the B2B, consumer, corporate, crisis management, healthcare, public affairs, purpose and technology sectors to set strategic direction for all communications and create powerful and unexpected ideas that earn attention. Using a comprehensive suite of tools – from creative technology to data and AI to paid media and beyond – BCW delivers precision communications that inspire action and achieve meaningful results for clients. BCW is a part of WPP (NYSE: WPP), a creative transformation company. For more information, visit www.bcw-global.com.