NEW YORK, February 17, 2022 – BCW, the global communications agency in the business of moving people, today announced that Josh Crick has joined as Chief Digital Officer, North America, responsible for overseeing the region’s digital, influencer, data analytics and performance media teams.
“Living in a digital-first world requires that clients meet their most important audiences where they are most open to receiving information and building connections,” said Brooke Hovey, President, North America and Global Chief Growth Officer, BCW, to whom Crick reports.“ Josh brings to BCW world-class expertise in building digital experiences that engage audiences, move people, and drive our clients’ businesses forward. I’m truly excited for what he will bring to our Earned-Plus offer.”
An award-winning digital leader, brand marketer and business strategist, Crick joins BCW after serving as Co-Founder of Los Angeles-based Hearty, a creative development and production agency focusing on leveraging digital capabilities - including 360-campaign creation, performance marketing strategies, digital design, product development and content production - to drive innovative brand experiences.
Before that he was Partner, Chief Innovation Officer, with United Collective, recruited to lead operational and marketing integration of recent digital agency acquisitions including direct oversight of a digital design agency in NY. He also developed cross-agency centers of excellence focused on content production, digital strategy, user experience and customer experience. His primary clients included Comcast, Chick-fil-a, Got Milk and South Norte Brewing.
Crick also served as Executive Vice President, Managing Director of Digital Operations at Leo Burnett, where he was hired to lead nearly 300 digital and content specialists in the US. In his role, he designed the agency’s content and technology capabilities to provide expanded services to clients. He worked on clients including Allstate, Coca-Cola, Esurance, Firestone, Intel, Kellogg’s, Kraft, Nintendo, Oracle, Procter & Gamble, Purina and Samsung.
“BCW is doing incredibly creative, imaginative work to move people for clients in really unexpected and powerful ways,” said Crick. “I’m truly honored to join BCW’s impressive team of digital experts and to build on such a strong foundation.”