NEW YORK, June 7, 2019 – BCW (Burson Cohn & Wolfe), a leading global communications agency, today announced it won the Silver Anvil for Marketing/Consumer Products/Packaged Goods for its “Man vs. Glue” campaign on behalf of Krazy Glue. Presented by the Public Relations Society of America (PRSA), the Silver Anvil Awards recognize complete programs that incorporate sound insights and analysis, planning, execution and evaluation, and must meet the highest standards of performance in the profession.
BCW also shared an Award of Excellence in the Influencer Marketing Program to Expand Awareness, Micro-Influencers Category for #HowWeCare on behalf Johnson & Johnson Consumer, Inc. with Ogilvy, Wunderman Thompson, VML and J3.
“We are delighted to be recognized by the PRSA for our innovative, earned-first creative work designed to help our clients solve tough business challenges,” said Chris Foster, President, North America, BCW. “I am so proud of our teams and their commitment to excellence and am honored to share these wins with our client partners.”