Big Wins at the MM&M Awards!October 15, 2018

We are absolutely delighted to be part of the top win of the night at the 2018 Medical Marketing & Media Awards! The BCW team shared the Titanium Best in Show and Best Disease Education Campaign awards with the Novo Nordisk team for Get Real About Diabetes!

The campaign used a powerful celebrity ambassador, actor and T2D patient Anthony Anderson, to motivate patients living with uncontrolled T2D to get serious about managing their disease and break down the myths associated with managing diabetes. Anthony’s real-life experience handling his T2D was merged with that of his character Dre on his critically acclaimed ABC hit show, black-ish, by orchestrating a first-of-its-kind T2D diagnosis into the show’s storyline for Dre. The black-ish tie-in was supported with a fully integrated promotional plan which created additional educational opportunities across earned, owned, paid and shared channels. Judges called the campaign “genius” and the creative “breakthrough.” A collaborative, integrated marketing team comprising account, creative, digital and earned media experts led BCW’s contributions to the Get Real campaign.

Congratulations to all on such a tremendous win!