Carol Watson Joins BCW as Executive Vice President, Inclusion & Diversity, North AmericaJanuary 21, 2020

NEW YORK, January 21, 2019 – BCW (Burson Cohn & Wolfe), a leading global communications agency, announced today that noted thought leader Carol Watson has joined the company as Executive Vice President, Inclusion & Diversity, North America. In this role, Watson will be responsible for creating and implementing initiatives and refining practices central to BCW’s commitment to providing an inclusive, open and collaborative workplace and ensuring that its talent represents multiple points of view, experiences and cultures.

“Carol brings a deep understanding of both the performance and workplace imperatives of building and nurturing a truly inclusive organization,” said Chris Foster, President, North America, BCW, to whom Watson reports. “BCW is committed to offering clients the very best talent whose wide-ranging backgrounds and experiences allow them to develop powerful work that speaks to and moves all key stakeholders. Carol’s expertise and relentless pursuit of inclusive organizational transformation will ensure we continue to deliver on this promise.”

Before joining BCW, Watson was Senior Director, Global Advisory and Consulting for Diversity Best Practices, responsible for advising and consulting with more than 200 mid- to large-sized organization members in leveraging proven, innovative diversity programs and sustainable culture change strategies. In 2017, Watson co-founded the marketing and media industry initiative Inclusive100 with She Runs It, which brings together the advertising, media and marketing ecosystem to benchmark workforce, workplace and inclusive culture progress and share best practices quarterly with more than 303 participating marketing organizations. Before that she was Founder and CEO of Tangerine Watson Inc., a talent consultancy firm specializing in talent acquisition and retention strategies and inclusive leadership development for multicultural digital, advertising, media and marketing talent.

“BCW has established itself as a leader in Inclusion & Diversity and believes that it is business critical for organizations to not only mirror the global marketplace but also be intentionally inclusive in their approach to the work and how they serve their clients,” said Watson. “The firm has made great strides, but there is always more work to be done in this area. I look forward to aligning BCW’s promise of inclusion throughout the talent experience for all, the approach to the work and client services offerings.”

Watson has been a frequently requested speaker and moderator at conferences and client sites such as Linkage Institute, WICT (Women in Cable and Television), IPG, Wunderman and AWNY events. She was also a Bluepoint Leadership Development and People Development Team facilitation consultant on leadership, culture and unconscious bias. She has been featured in The New York Times, Crain’s Business, Black Enterprise, Agency Spy, Media Bistro and Ad Age. She served as President, Board of Directors of Advertising Women of New York and an AAF Mosaic Council member.