NEW YORK, March 15, 2022 – BCW, the global communications agency in the business of moving people, today announced that Deb Freeman has joined as Chief Strategy Officer, North America. Based in New York, Freeman will lead the region’s growing research and strategy team.
Freeman is a creatively driven, strategy-first executive with more than 20 years of experience creating and transforming some of the world’s most iconic brands. She has vast expertise in all aspects of brand creation and integrated marketing execution, including brand purpose, social, experiential, activation, content, new product development and innovation.
“Deb is a real find; she has incredible experience pairing deep human insights with data, technology and creativity to position both new and existing brands for success,” said Brooke Hovey, President, North America and Global Chief Growth Officer, to whom Freeman reports. “She has counseled so many iconic brands across a variety of industries, and worked closely with brand, social and data strategists and creative teams to bring great ideas to life. I’m excited for the impact she will make for our clients.”
For the past four years, Freeman ran MOVE Consulting, where she counseled advertising agencies as well as brands, including McCann New York, Saatchi & Saatchi, Ulta Beauty, McDonald’s, USTA, Clorox, Showtime, Burt’s Bees, Purple Carrot and Travelocity.
Before that she spent two years as Chief Strategy Officer at FCB New York, where she helped build FCB’s strategy unit into a cross-functional team of brand, social, media and communications strategists. She spearheaded strategy on Nestle Regional Spring Waters and the FDA Real Cost Initiative and contributed to winning the Mondelez (Oreo), LG and One Main Financial accounts.
Freeman also spent 11 years with Grey New York, ultimately serving as Co-Head of Strategy. She was responsible for co-running Grey New York’s strategy group consisting of brand, digital, content, social, shopper, strategists and data analysts. Freeman was also lead strategist for Grey’s new business team, which converted 20 out of 22 pitches in one year. At Grey, she worked on clients including Ally Bank, 3M, Canon, Cover Girl, Pantene, Pringles and T.J. Maxx, among many others.
“Throughout my career, I have been obsessed with purposeful work, doing things that matter, and leveraging culture to make a real impact,” said Freeman. “Through its Earned-Plus offer, BCW has all of the components to move people in powerful way. What BCW is doing is different, modern and needed, and I am thrilled to join this incredible team.”