NEW YORK, July 28, 2022 – BCW, a leading global communications agency, announced today that TJ Kelly has joined the agency in the newly created role of President, Western Region, BCW North America, effective September 6. Kelly will be responsible for business growth, client satisfaction and talent management across BCW’s current and future operations in the Western region of the United States.
Kelly has more than 25 years of experience developing and executing integrated communications and marketing strategies that promote engagement and action across a client’s entire stakeholder base. He has expertise across a broad range of industries, including media, technology, sports, travel, finance and real estate, and has led clients including Invesco, Microsoft, HP, PayPal, Symantec, Charles Schwab, eBay, Belkin, Linksys, Cisco and The North Face, among many others.
“TJ Kelly has exceptional leadership skills in building high functioning teams that lead to outstanding business results for clients and, ultimately, for the agency business,” said Mary Corcoran, President, BCW North America, to whom Kelly will report. “As a life-long resident and agency business leader in California, he has a deep understanding of the opportunities and issues that exist up and down the West Coast for businesses across a wide spectrum of verticals. I’m delighted that TJ is joining our outstanding – and growing - leadership team at BCW North America and am excited for what he will build for us.”
Before joining BCW, Kelly spent the last 13 years with Edelman, most recently as Executive Vice President, Digital, Technology and Financial Services Sectors, partnering with global and regional sector, practice and integrated solutions teams to manage sector specific growth, digital offerings, clients and teams. Prior to that role, Kelly served for three years as Executive Vice President, Managing Director, Global Client Relationship Manager with Edelman’s Assembly Media, which serviced the global Microsoft business. In the seven years prior, he held a succession of roles, rising to the rank of Executive Vice President, Global Client Relationship Manager, leading two large global technology clients. Earlier in his career, Kelly partnered with Corcoran in building Edelman’s West Coast digital business.
“The entire U.S. West offers so much opportunity for business, in terms of the policy that stems from the world’s fifth-largest economy in California as well as the vibrant culture of innovation that exists across the entire region,” said Kelly. “I’m so excited to further build BCW’s exceptional West Coast team as we move people for our clients and through deeply rewarding careers at BCW.”