NEW YORK, April 12, 2022 – BCW, the global communications agency in the business of moving people, today announced that Nick Driver has joined the company as Senior Vice President, Research Lead, North America. Based in Austin, Texas, Driver will be responsible for further building out the agency’s research function in the region.
“Nick is a rare breed of strategist who leverages all aspects of research to crack incredibly fresh insights,” said Deb Freeman, Chief Strategy Officer, North America, BCW, to whom Driver reports. “He has extensive knowledge of research design process and modern methodologies, and he has considerable expertise consulting the C-suite of Fortune 500 companies. He will be a fantastic partner as we take our strong strategic planning and research function to the next level.”
Driver joins BCW from Purple Strategies, where he was a Senior Insights Strategist and led large-scale qualitative and quantitative research programs for clients in the pharmaceutical, shipping and delivery, and technology industries. He directed team members in the fulfillment of primary research and advanced analytics projects and provided thought leadership for the firm’s proprietary omnibus offering, for which he guided questions, insights and outputs.
Before that, he spent nine years with H+K Strategies, most recently as a Senior Vice President, where he led the global research and insights function across geographics and key agency sectors. Driver activated qualitative and quantitative research programs for healthcare, technology, entertainment, energy, financial and consumer packaged goods clients.
Driver began his career with Public Strategies, where he spent six years and rose to the Director role and was accountable for more than 100 primary research programs.
“I am really excited to work with Deb Freeman and BCW’s entire North America team to build on a great foundation in strategy and research,” said Driver. “BCW is doing incredibly interesting work through its Earned-Plus model to reach and move people wherever they are with messages that build relationships and inspire action. I’m looking forward to helping us to be that much more precise with our targeting and messaging with research embedded across the entire continuum of a campaign.”