NEW YORK, July 14, 2022 – BCW, a leading global communications agency, announced today that Jeff Joseph has joined the agency as President, Washington, D.C., effective August 8th. In this role, Joseph will be responsible for business growth, client satisfaction and talent management in the market.
Joseph brings more than three decades of experience in agency and association leadership, strategic communications and public affairs, with particularly deep vertical expertise across consumer electronics, technology and healthcare. His discipline expertise spans organizational leadership, strategic positioning, crisis communications, public affairs and issues management, technology policy, ally and grassroots development, and event communications.
“Jeff is a world-class strategist, with nearly 30 years in Washington and considerable experience across every aspect of strategic communications, with a distinguished track record representing businesses across a wide variety of industries,” said Mary Corcoran, President, North America, BCW, to whom Joseph reports. “Not only has he developed and implemented programs that solve complex business issues with deep insights and fresh ideas, but he also has substantial operational and financial acumen. Jeff is also deeply committed to building diverse, representative teams and leading an environment in which talent can thrive. He is the perfect choice to helm and grow our renowned Washington, D.C. business.”
Joseph spent the last three years as President, Software & Information Industry Association, where he oversaw all operations and business activities to ensure alignment with the Association’s strategic plan, organizational mission and annual budget. Joseph also spent five-and-one-half years as Senior Vice President, Communications and Strategic Partnerships with the Consumer Technology Association, six years as Vice President, Communications with Biotechnology Industry Association, and eight years as Vice President, Communications and Strategic Relationships with the Consumer Electronics Association. In those roles he handled all manner of complex communications issues and policy work. He also served as President of Starlight Public Affairs for two years and spent 11 years with Ogilvy Public Relations.
“The critical issues of our time - from health policy and equity to sustainability, cybersecurity and data privacy to food security - have a profound impact on businesses across nearly every industry vertical,” said Joseph. ”Therefore, the role of strategic communications has never been more critical to business. In Washington, D.C., the heart of U.S. public affairs and policy, this reality becomes even more acute. BCW’s legacy of excellence in this market, as well as its ability to deliver grassroots and lobbying solutions within the context of a strategic communications advisory represents a truly distinct offer for clients, one that I am thrilled to build upon in the coming months and years.
“I’m excited to work with and add to this brilliant team and ensure that our people have an outstanding professional experience in which to build their careers and provide high value for our clients,” Joseph added. “I could not be more excited to take the reins of the BCW Washington market at this important juncture.”
Joseph succeeds Michael Fleischer in this role.