LONDON, July 29th, 2022, BCW, a leading global communications agency, today announced the appointment of Sarah McDonald as a Senior Director in its London Healthcare Team to support the ongoing diversification of the growing BCW Healthcare practice.
McDonald joins BCW from the Pfizer Global Commercial Team, where she held a breadth of roles including leading behaviour change communications, corporate reputation benchmarking and best practice initiatives including post-pandemic customer hybrid engagement. Prior to joining Pfizer, she held a number of agency roles working across digital pharma communications, patient advocacy, social responsibility and public health in the UK and Australia. During her career, she has led global and regional campaigns for clients including Roche, Astellas, Janssen and Public Health England. Sarah also sits on the board of trustees for two UK-based healthcare charities.
McDonald noted, “I am thrilled to be joining an incredibly dynamic and diverse group of thinkers at BCW. What attracted me to BCW was the opportunity to deliver purposeful work which isn’t constrained by discipline. BCW is pioneering to solve some of the most complex communications challenges in the health space. I’m looking forward to bringing my knowledge and perspectives to help us get even closer to the challenges keeping our clients up at night and accelerating the diversification which will ensure we can pre-empt issues as well as meet their needs.”
“The pandemic has changed the face of our industry and we have seen clients increasingly looking to us to support their business transformation needs, both internally and externally,” said Tamsin Tierney, Deputy Managing Director, Healthcare Practice, BCW UK, to whom McDonald reports. “Sarah has gained an in-depth knowledge and understanding of the pharmaceutical industry from her extensive experience working with industry leading companies. We’re delighted to have her join the team and know her insights and depth of understanding will be invaluable for clients and colleagues alike.”
Rebecca Grant, BCW’s UK CEO concludes: “Our Healthcare team had an outstanding year last year. As the team continues to grow, bringing in more senior strategic counsel for our clients is essential. Sarah’s expertise really stood out and makes her perfectly positioned for this role.“