LONDON, 30th January, 2023, BCW, a leading global communications agency, today announced the appointment of Emily Lord as a Senior Director on its London Healthcare Team.
Lord joins BCW from Sanofi, where she held a number of communications and commercial roles, including Head of Communications, Sanofi Vaccines for UK & Ireland and more recently, Head of its UK & Ireland RSV Franchise.
Prior to joining Sanofi, Lord spent over four years in Edelman's healthcare business where she worked with pharmaceutical companies, NGOs and patient advocacy groups at global and regional levels. During her career, she spearheaded patient-centric media relations efforts around key issues including Brexit, public health, and the value of vaccination. She also worked as part of a global brand team to create digital campaigns to drive change globally amongst key audiences. Lord was also responsible for leading issues and crisis management activities for COVID-19 and led an integrated team to prepare the market for the introduction of a new monoclonal antibody.
“Emily's strong blend of in-house pharmaceutical industry and agency experience makes her well equipped to tackle client challenges with insight, understanding and skill," said Tamsin Tierney, Group Managing Director, Healthcare, BCW UK, to whom Lord reports. "She has a deep understanding of both the commercial and communication needs of our clients, enabling her to add extraordinary value to the integrated communications programmes we develop and deliver for our clients."
Added Lord, “BCW UK has established itself as an innovative partner to help leading biopharma clients tackle complex health issues and positively impact the future of health for patients, consumers, and healthcare professionals and institutions. I am delighted to join the incredible talent at BCW and excited to bring my knowledge and experience to the team as we continue to strive to deliver best-in-industry integrated purposeful communications."
“Expanding and diversifying our team with talent who offer senior strategic counsel, in-depth knowledge and understanding of the pressures and opportunities facing the pharmaceutical industry today is absolutelyimperative," added Rebecca Grant, BCW UK CEO and Global Chief Brand Officer, BCW. "Emily brings all of that and more, and I know she will add huge value to the team and our clients."