LONDON, 12th December 2019 – BCW (Burson Cohn & Wolfe), a leading global communications agency, today announced Andrew Cecil has been named Chief Client Officer (CCO) for Europe & Africa (E&A).
Cecil takes on this role with immediate effect and will combine his new duties with his ongoing client leadership role across several of BCW’s top multi-market clients.
“This is a richly deserved promotion for Andrew which reflects his relentless client focus and track record in stewarding and growing a number of our largest and most successful client relationships,” said Scott Wilson, President, BCW, E&A, to whom Cecil reports. “Andrew’s appointment is also a recognition of BCW’s ongoing commitment to client service excellence at scale and ensuring our clients have access to the best talent, tools, insights and counsel. We pride ourselves on our integrated and multi-market capabilities and reach, and I look forward to working closely with Andrew to continue developing a best-in-class approach to client-centricity at scale.”
Commenting on his new role, Cecil said: “. I am delighted Scott has given me this opportunity to ensure that client centricity at scale is at the core of BCW’s strategy, growth and future success. While technology and creativity continue to transform our industry, trusted client service remains an indispensable building block for any successful relationship.”
Before taking on this role, Cecil had been Chairman of Burson-Marsteller’s (and later BCW’s) European Public Affairs practice. In his new role, Cecil will work closely with BCW E&A market leaders and senior colleagues across the global business.
Cecil, who is based in Brussels, joined Burson-Marsteller B-M in 2015, having previously led European Government Relations for Amazon for six years. Before joining Amazon, Cecil spent four years leading European Government Relations for Yahoo! He is a law graduate of Bristol University and holds an MBA from INSEAD.