LONDON, July 21, 2020 – BCW (Burson Cohn & Wolfe), has today announced a series of promotions within the agency’s senior Healthcare team with the promotion of Tamsin Tierney to Managing Director of BCW’s Healthcare practice in the UK, taking on the role formerly held by Catherine Keddie who moves up to become Group Managing Director, Healthcare & Head of Culture, UK. Under the new structure, Tierney will report to Keddie and will sit on the UK board while Keddie will report directly into UK CEO Rebecca Grant.
Tierney’s promotion to Managing Director will see her take on the leadership of the BCW UK Healthcare practice that has tripled in size and transformed its offering to clients over the last six years. Tierney joined BCW as Deputy Managing Director of the agency’s Healthcare business in 2017 and has been instrumental in its expansion and transformation. During this time, she has developed strong relationships and overseen the significant growth of several of the agency’s priority healthcare clients.
Keddie will now be responsible for overseeing the continued growth of BCW’s UK Healthcare business supporting Tierney and the recently appointed Nicole Yost who is leading the agency’s Healthcare Business Transformation offer.
As UK Head of Culture, Keddie will also be leading the agency’s commitment to building a culture of transformational, intentional and continual growth across the business in the UK. Keddie’s appointment makes her the first dedicated Head of Culture on the BCW UK Board. In this role, she is responsible for guiding and curating the personal and operational practices that sustain the agency’s people-first, client-centric, growth culture and mindset - the critical elements that underpin BCW’s promise of Moving People.
UK CEO, Rebecca Grant said, “Our plan for BCW in London is to become a creative business for sustained growth and innovation, with a clear purpose of solving complex problems by moving people. This trajectory has been most exemplified by our healthcare practice over recent years under Catherine’s leadership so it’s no accident that she has taken on this cultural role that is so critical for our future success. Given her experience and contribution to the agency thus far, we’re confident that in her new role, Tamsin will further evolve and drive forward the success of our healthcare practice as we continue to meet the dynamic demands placed on our clients as we emerge from the pandemic.”