LONDON, May 11, 2020 – BCW (Burson Cohn & Wolfe), a leading global communications agency, today announced the appointment of Jan Warp as Managing Director of Digital Innovation for its Europe & Africa region.
Warp, who will be based in Munich, Germany, will take over the leadership of BCW’s Digital Innovation Group (DIG) in E&A and reports to Scott Wilson, President, BCW, Europe & Africa (E&A).
Prior to joining BCW, Warp was Head of Digital Strategy at German IT consultancy Maibornwolff. Before that, he served for nearly seven years with BSH Home Appliances Group, including acting as Head of Social Media within the company’s Global Digital Transition organization.
"Jan’s appointment to lead DIG in Europe & Africa is a critical hire for BCW both regionally and globally," said Scott Wilson, President BCW E&A. "Our DIG community is one of the powerhouses of our regional business, having grown exponentially in recent years driven by growing client demand for expertise in digital strategy and transformation, data and analytics and influencer marketing. We saw a fabulous shortlist of candidates, but Jan stood out thanks to the depth and breadth of his technical skills but also due to his experience working in digital transition for one of the world’s largest manufacturers."
Commenting on his new role, Warp said: "I am delighted to have this opportunity to take on the leadership of the amazing, diverse and talented BCW DIG team in Europe & Africa and become part of our global DIG leadership group. Having previously been a client of BCW during my time at BSH, I had no hesitation in taking on this role and am relishing the challenge of building on strong foundations and helping take our DIG community across Europe & Africa to the next level."
Prior to joining BSH, Warp previously served as German social media lead and strategic digital planner at sister WPP firm Wunderman Thompson, developing digital, ecommerce and social media strategies for clients including Ford, Mazda, Lufthansa Worldshop and Microsoft.
Warp takes over the leadership of DIG in Europe & Africa from Kate Joynes-Burgess, who continues to support BCW in a part-time capacity as a senior director and part of BCW’s DIG Advisory Board while conducting PhD (DPhil) research at the University of Oxford investigating ‘infectious content’ on social media.