LONDON, 11 March 2019 – BCW (Burson Cohn & Wolfe), a leading global communications agency, has named Nick Foley, Debbie Spitz and Alex Black as the latest senior hires to its Corporate and Issues and Public Affairs teams in London.
Foley joins BCW from Europe’s largest conservation charity, the National Trust, where he served for five years as Head of Communication and Content. His prior experience includes leading consumer and corporate PR at EDF Energy, heading up media relations and campaigns at the National Housing Federation and as a News Editor at the Press Association.
Spitz is the former Communications Director at Yodel, where she led external, change and internal communications at the 10,000-employee company. She was previously Corporate Practice Director at Porter Novelli, advising major clients across EMEA markets. Earlier in her career, she spent 10 years at Teneo and was Director of External Communications for Coca-Cola Enterprises.
Black is a veteran business reporter and editor who held roles at titles including The Grocer and PRWeek before joining PR agency Launch, where he led issues management work for several major multinationals and built his expertise in brand communications and crisis management.
“BCW has built a formidable name for the quality of its issues and crisis counsel,” said Black of his new role. “I’m excited to be joining a team that protects and promotes some of the world’s most interesting and well-known businesses and organisations."
Charlie Howard, Head of Crisis for UK, Europe and Africa at BCW added “The addition of a practitioner of Alex’s calibre continues the strong growth of BCW’s offer. In a time of increased scrutiny, Alex brings a sophisticated understanding of how brands need to identify, prevent and respond to reputational issues and challenges.”
Speaking about joining BCW, Spitz said: “BCW has a great stable of clients and an impressive team. I look forward to applying my experience and expertise in integrated communications to manage reputations and contribute to the agency’s success.”
Commenting on his appointment, Foley said, "I’m thrilled to join the very talented team at BCW. Trust and authenticity have never been more important in corporate communication and I am looking forward to using my professional skills and practical experience to help brands to excel.”
“Nick and Debbie bring significant and diverse expertise to the team at a time of exciting growth,” said BCW London Corporate Managing Director, Will Spratt. “Debbie’s record of measurable results in agency and expertise across corporate crisis and internal communications is unparalleled, while Nick’s charity and NGO heritage and experience in marrying PR storytelling with superb content creation to reach new audiences is a perfect fit for BCW.”
BCW is 2018 UK and Global Agency of the Year (Holmes Report) and was ranked second in The Holmes Report’s 2018 Global Creative Index, its annual benchmark of creativity in the industry.