LONDON, 28 January 2019 – BCW (Burson Cohn & Wolfe), a leading global communications agency, today announced the appointment of Ed Green as Managing Director of its Consumer Marketing Practice and Pete Sigrist as Managing Director of its Technology and Innovation Practice in the UK.
Both Green and Sigrest will join the BCW UK Board and will report to Rebecca Grant, BCW UK CEO.
“Ed is deeply committed to bringing clients creative solutions that deliver measurable business results.” said Grant. “He will be a strong leader for our formidable and award-winning consumer practice. Pete has extensive experience in innovative technology communications, combining techniques in creative insight development, digital communications and storytelling that drive narratives across PR and marketing disciplines and sectors. I am proud that we continue to attract people to the business whose thinking and creative vision are not restricted to one communications channel, and who are capable of leading teams to deliver brilliant work,” Grant added.
Most recently, Green was Business & Managing Director of independent creative communications agency Mission where he had operational, commercial and client development responsibilities. Green led the agency to create fully integrated properties for its clients in the fashion, retail, hospitality and drinks sectors.
Sigrist was previously Head of External Affairs at Tes, publisher of the Times Educational Supplement that has become a major global force in education technology. Before that, he ran 33 Digital where he spearheaded ground-breaking work in the use of influencer relations, interactive communications and exploiting tech tools and APIs to drive PR outcomes
Commenting on his new role, Green said, "I am thrilled to join the new BCW. It’s not often in your career you get to be part of a team setting the path for a global agency of the future. I look forward to further strengthening its leadership in delivering award-winning creative programs that make a difference for clients.”
Commenting on his new role, Sigrist said, " BCW has a portfolio of fantastic tech clients, each facing unique challenges and with wonderful stories to tell. I want to build on that foundation to pivot towards the wider tech story — the one that has eaten the world and is now the dominant dynamic across every sector.”
Ed and Green and Sigrist are the latest additions to a new Board created and led by Rebecca Grant following the merger of Cohn & Wolfe and Burson-Marsteller in 2018. The board is made up of 12 leaders spanning healthcare, corporate, public affairs, crisis, internal comms, digital and strategy.