LONDON, 6 March 2019 – BCW (Burson Cohn & Wolfe), a leading global communications agency, today announced the appointments of Anna Dé and Matt Foster as Senior Directors in its London Healthcare practice.
Both Foster and Dé will report to Catherine Keddie, Managing Director of BCW London’s Healthcare practice.
Dé will lead Healthcare Policy Communications, a newly created position which will focus on policy communications at the global, European and national levels. Before joining BCW, Dé ran her own consultancy. Throughout her career, she has worked at the intersection of healthcare and health policy at agencies including Incisive Health, Ogilvy Healthworld Market Access, Acumen Public Affairs and H+K Strategies. Before that she held public affairs roles with the Delegation of the European Union to the United States, the United Nations and Arthritis Care.
Commenting on her new role, Dé said, "I am thrilled to join BCW to develop and offer policy communications to existing healthcare clients and prospects. It’s a very exciting time for BCW and I’m looking forward to working with my very talented new colleagues.”
Matt Foster, formerly a Director on Porter Novelli’s Healthcare team, will take responsibility for one of the team’s largest clients spanning vaccines and men's health. Before Porter Novelli, Foster was with AbbVie, WE Communications, H+K Strategies and Amgen, among others.
Foster adds, "This is a hugely exciting time to be working with the talented team at BCW. With its proven leadership in integrated communications, creativity and technology, I think the agency has never been in a better position to drive business value for clients. I am thrilled to be a part of this.”
Commenting on the appointments, Keddie said: "To keep advancing is in our DNA and the deep experience, diverse skills and enthusiasm that Anna and Matt bring with them are essential to our continued evolution as a business. Through the diversification of our healthcare offer and working in true partnership with our inspiring clients, our ambition is to improve the health of the world, one brilliant idea at a time."