LONDON – 25 May 2021 – BCW, the global communications agency built to move people, has today announced an expansion of the agency’s senior digital team with the appointment of Yenan Wang as UK Influencer Marketing Lead.
Wang joins from PHD, where she led the agency’s Content & Influencer Marketing team developing new concepts and ideas to increase engagement through influencer marketing, content strategy, content partnerships and native advertising, helping close the gap between paid, earned and owned media. She brings over 10 years of experience working with a broad range of clients, among them Diageo, Viacom, Sainsbury’s and Cunard. She was included in the Influencer Top 50 in 2018.
Wang’s arrival comes as BCW London continues to strengthen its position as a hub of excellence for digital communications with the promotion of Kate Matlock to Managing Director of the Digital Innovation Group. In her role, she will lead the continued expansion of the BCW London’s digital strategic consulting offer pursuing new digital opportunities and innovations across the agency’s corporate, consumer, government and healthcare communications practice areas.
UK CEO Rebecca Grant said, "In her time with us Kate has played a key part in our ongoing transformation, embedding digital into the workings of our key practices and ensuring an integrated digital offer is central to everything we do. Kate is the perfect choice to lead our Digital Innovation Group in the UK as we continue to expand our digital offer bring together the physical and digital worlds in ways that move people with power and precision to generate attention, inspire engagement and drive action”
Wang added, “BCW has an established reputation as an agency that can deliver bold creativity and digital innovation for clients, with a truly integrated offering that operates internationally. It was the team’s unique ability to fuse digital, market and consumer insights to create integrated campaigns, along with the opportunity to further develop the agency’s market leading Trufluence model, that drew me to the role. I am excited to work with Kate on what comes next!"